The Benefits of Franchising with Joshua Tree Experts

With a robust business model and the founder still at the helm, Joshua Tree Experts, the emerging Pennsylvania-based tree maintenance, lawn care and pest control franchise, presents a unique set of franchisee benefits that can be difficult to find within other concepts in the industry. The brand balances the perks of an experienced franchisor with the flexibility of an emerging concept, allowing franchisees to scale rapidly while receiving the support and connection they need to make the most of the opportunity.

Joshua Tree Experts Is for Wealth Builders

Joshua Tree Experts positions franchisees to own the land and equipment they need to operate the business, allowing them to scale more quickly and continue to build wealth for themselves and their families.

Because the business is in a high-demand space, franchisees are also able to count on consistent revenue. Though the franchisor does not publish profits, it has noted a 46.6% climb in sales between 2019 and 2020, and another increase of 23.5% between 2020 and 2021. Further, Joshua Malik, founder and CEO, often remarks that prospective franchisees are surprised by just how much money they could potentially make working in the tree care business.

One Brand, Multiple Revenue Streams

Joshua Tree Experts sits in the incredibly lucrative home services space, but its business model allows franchisees to capture an even larger share of the market than the average tree care franchise. The franchisor does focus on tree care, but the addition of pest control and lawn care services allow franchisees to market more services to a single client base, and this often leads to more revenue through repeat business.

“We have three services in one — tree care, lawn care and pest control,” said Malik. “When we originally rolled out our new services, 70% to 80% of our established customers signed on for the add ons. Best of all, 60% of our revenue is brought in through recurring revenue streams. We have a huge database of previous clients, and we’ll call, upsell and cross-sell, which really helps generate additional streams of revenue.”

Early Investing Means Better Territory Availability

Joshua Tree Experts is still growing, so franchisees who join the network now will have a wide range of territories to choose from. The franchisor plans to grow in concentric circles in the Northeast. There is flexibility in territory selection, and new franchisees will also be close to the corporate support team.

In markets farther away, the franchisor plans to grow with larger operators who can serve multiple territories. For more developed business owners who are prepared to take on a larger responsibility, investing early will allow them to secure their preferred territory before a large swath of the region has been claimed.

The Founder-Led Concept Is Staying True to Its Roots

When Malik started Joshua Tree Experts, he was able to quickly launch his entrepreneurial dreams, scale and build a $7+ million business in the booming home services industry. In addition to serving as a role model and trusted mentor for franchisees, Malik continues to lead the company, leveraging his own experience as a Joshua Tree Experts local business owner to inform how the company grows.

With Malik still involved, the brand is staying true to its roots both in terms of the overarching business model and the internal philosophy surrounding tree care and plant health.

“I’m never going to advocate for cutting down a tree unless that’s the last resort,” said Malik. “This philosophy is a huge differentiator for us within the industry. So many tree ‘care’ companies are not interested in preservation, and this is something we will continue to emphasize with franchisees to ensure we continue to stick out.”

As it expands, Joshua Tree Experts continues to offer a robust support infrastructure that supports franchisees in building a low-cost, scalable business opportunity. With two territories recently awarded in New York and Pennsylvania, the franchisor is building out its system and targeting Colorado, Georgia, Texas, Massachusetts, New Jersey, North Carolina and Ohio for additional expansion. 

For more information on franchising with Joshua Tree Experts, visit  https://www.treecarefranchising.com/.