1851

Kevin Hart is joining the plant-based food craze.&nbsp;The actor and comedian is gearing up to open the first location of his entirely plant-based restaurant, Hart House, in Los Angeles, reported&nbsp;<a href="https://www.nrn.com/quick-service/plant-based-restaurant-concept-hart-house-comedian-kevin-hart-readies-first-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion-2719409" target="_blank" rel="nofollow">Nation’s Restaurant News</a> (NRN). The concept will serve items such as burg'rs, chick'n sandwiches, salads, tenders, fries and milkshakes that are made without antibiotics, hormones, artificial colors, preservatives or high-fructose corn syrup.Hart House already has several locations already in the works in Southern California, with national expansion planned in the coming years. It joins a growing market of plant-based restaurants looking to scale and franchise business.<figure class="media"><div data-oembed-url="https://www.instagram.com/p/ChSzUyCPyGg/?igshid=YmMyMTA2M2Y%3D"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FChSzUyCPyGg%2F%3Figshid%3DYmMyMTA2M2Y%253D" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>The plant-based category is booming and could even make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020, according to a new report by <a href="https://www.bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projects-bloomberg-intelligence/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion-2719409" target="_blank" rel="nofollow">Bloomberg Intelligence</a>. However, the vegan quick-service segment is still relatively niche.&nbsp;"Vegans, vegetarians, plant-based eaters and people who just want to add more veggies in their diet want to feel heard. The plant-based voice is spreading fast. However, plant-based restaurants can still be found few and far between,”&nbsp;<a href="https://www.linkedin.com/in/emily-hersh-734b7a131/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion-2719409" target="_blank" rel="nofollow">Emily Hersh</a>, head chef at&nbsp;<a href="https://www.puregritbbq.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion-2719409" target="_blank" rel="nofollow">Pure Grit BBQ</a>, a plant-based fast-casual restaurant in New York, told 1851.According to Andy Hooper, CEO and founding partner of Hart House, the movement has struggled to take off because consumer habits are simply hard to break. He believes the key to doing so is serving food that not only tastes good but appeals to both vegans and carnivores.Hersh added that “adding plant-based options to omnivorous menus, enhancing their descriptions, and putting more time into the recipe development and marketing” are ways to enable growth in the market.&nbsp;“These plant-based options also need to be intriguing,” she said. “In order for people to come to a plant-based restaurant, we need to make the items plentiful, creative and inviting. If you care about an item, if you are excited about an item, the customer will be too."<figure class="media"><div data-oembed-url="https://www.instagram.com/p/Ce3xaqeFr3x/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FCe3xaqeFr3x%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Hooper also noted that price is another important factor in pushing the market forward. He said that Hart wanted the concept to offer healthier, plant-based items that are more affordable and accessible to everyday consumers. Eventually, Hart House aims to be up there with huge foodservice such as McDonald’s.“If you fast forward 10 years, I am convinced that a huge percentage of what people eat will be plant-based, not out of virtue, but out of necessity, out of supply chain, certainly out of health and wellness,” he told NRN.&nbsp;&nbsp;Hooper may not be far off. Bloomberg’s&nbsp;<a href="https://www.bloomberg.com/professional/bi-research/?dyn=plant-based-food&utm_source=1851franchise.com&utm_medium=article&utm_campaign=kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion-2719409" target="_blank" rel="nofollow">Plant-Based Foods Poised for Explosive Growth</a> identifies that demand for global animal and dairy protein is poised to reach $1.2 trillion by 2030.&nbsp;“Food-related consumer habits often come and go as fads, but plant-based alternatives are here to stay – and grow. The expanding set of product options in the plant-based industry is contributing to plant alternatives becoming a long-term option for consumers around the world,” wrote Jennifer Bartashus, senior consumer staples analyst at Bloomberg Intelligence.&nbsp; She added that if sales and penetration for meat and dairy alternatives continue to grow, Bloomberg’s scenario analysis suggests that the plant-based food industry has the potential to become ingrained as a viable option in supermarkets and restaurants alike. This provides a huge opportunity for plant-based chains and franchises like Hart House.&nbsp;

Kevin Hart to Open His First Plant-Based Restaurant with Goals for National Expansion

1851 Franchise

Will the comedian push plant-based chains to the mainstream? 

kevin-hart-to-open-his-first-plant-based-restaurant-with-goals-for-national-expansion

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Integrity Franchise Group

Which Franchise Ownership Model Is Right for You? Semi-absentee Ownership?

which-franchise-ownership-model-is-right-for-you

Melting Pot

Photo of 50th Anniversary Melting Pot fondue with golden chives

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

melting-pot-franchise-50th-anniversary

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Kevin Hart to Open His First Plant-Based Restaurant with Goals for National Expansion

MORE STORIES LIKE THIS