Krug: Words of wisdom for the wannabe wordsmiths

For a society hell bent on sending emails, texts and tweets, coaxing someone to write a decent business brief or the vaunted one-pager can be viewed as asking for two pints of blood and a pound of flesh. Even in a business where the primary focus is communication, you’ll find great reluctance. .....

By CHRIS KRUG

February 4, 2014