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As the newest owner of two <a href="https://franchising.amazinglashstudio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=longtime-retail-executive-cheryl-fordham-is-helping-bring-a-little-beauty-to-dark-days-as-an-amazing-lash-studio-franchisee-2714890" target="_blank" rel="nofollow">Amazing Lash Studio®</a> locations in Del Ray and Coconut Creek, Florida, Cheryl Fordham is no stranger to the world of cosmetics. The franchisee is a career retail executive, but she recently made the switch to franchising in order to go into business for herself and <a href="https://1851franchise.com/amazinglash/how-the-amazing-lash-studio-brand-offers-guests-an-empowering-service-2713467#franchisor">bring people a little bit of happiness through lash extensions</a> during the pandemic.“I’ve been a luxury retail executive for my entire career. I’ve worked at Neiman Marcus, Saks Fifth Avenue and Tiffany at stores of all varying sizes,” said Fordham. “I’ve worked for other people for a really long time, and I thought it was time I take all of that experience and turn it into my own business. I’m used to corporate environments, and I knew I didn’t want to start from the ground up, so franchising [with <a href="https://1851franchise.com/amazinglash">Amazing Lash Studio</a>] really appealed to me.”&nbsp;With consumers regularly wearing masks, there has been heavier emphasis on lashes and eye makeup to highlight “beauty above the mask,” making lash extensions a sought-after service. Amazing Lash Studio is the leading semi-permanent eyelash extension franchise with a patented process that attaches lightweight lash extensions to customers’ natural lashes to give them a bolder, natural-looking lash. The brand is a part of <a href="https://wellbizbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=longtime-retail-executive-cheryl-fordham-is-helping-bring-a-little-beauty-to-dark-days-as-an-amazing-lash-studio-franchisee-2714890" target="_blank" rel="nofollow">WellBiz Brands Inc.</a>’s wellness portfolio and <a href="https://1851franchise.com/amazinglash/amazing-lash-studior-celebrates-the-opening-of-its-250th-salon-2713768#brand-latest-stories">recently added its 250th store to its ever-growing roster</a>.“For me, the management team at Amazing Lash and the recent acquisition from WellBiz Brands Inc. made me confident in the investment,” said Fordham. “I felt that they have the vision to take the brand further much faster than any other business in the lash space.”Fordham opened her Del Rey store in January and originally planned to begin construction on Coconut Creek in April, but the pandemic altered her plans. Now, with both stores officially open and operating, Fordham is optimistic about how quickly business has picked up and what the holiday season holds.&nbsp;“Things have picked up quite a bit over the last two weeks for both stores,” said Fordham. “The extra time I had to open Coconut Creek was nice, because it gave me time to get my employees thoroughly trained and assess the need to hire more people. If my experience in retail taught me anything, it’s that you need to have everything worked out for the holiday season, and now I feel very comfortable and well-positioned for the increased amount of business we can expect.”According to <a href="https://1851franchise.com/amazinglash/senior-director-of-development-lauren-wanamaker-brings-more-than-a-decade-of-franchising-and-beauty-experience-to-the-amazing-lash-studio-brand-2713898#brand-latest-stories">Lauren Wanamaker, senior director of development for WellBiz Brands Inc.</a>, Amazing Lash is working hard to support its franchisees in such an unprecedented business space. She says she’s excited by all of the growth and positivity that has arisen during such a strange year.“WellBiz and Amazing Lash are doing all we can to support our hardworking franchisees through the pandemic, and they’ve proven to be resilient,” said Wanamaker. “It’s so incredible to see franchisees like Cheryl continue to help grow the brand and open stores.There’s still such strong momentum with Amazing Lash in spite of all of this.”Fordham says she’s still learning a lot, but her retail experience made her feel much more comfortable and informed when she entered the cosmetic space with Amazing Lash. <a href="https://1851franchise.com/amazinglash/eyelash-extensions-are-not-a-fad-and-the-amazing-lash-studio-brand-knows-it-2713782#brand-latest-stories">Confident that lash extensions are more than just a trend</a>, she says now more than ever she’s happy to be a part of a brand that makes people feel good about themselves and brings a little light to their day.&nbsp;“I feel really good that we’re in the beauty business right now,” she said. “Everyone’s running around with a mask on, so it’s a great feeling to be able to make customers feel pretty and confident while they do.”The investment range for an Amazing Lash Studio® franchise is $239,210 to $508,510*, including a $39,900 franchise fee. For more information on franchise opportunities, visit<a href="https://franchising.amazinglashstudio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=longtime-retail-executive-cheryl-fordham-is-helping-bring-a-little-beauty-to-dark-days-as-an-amazing-lash-studio-franchisee-2714890" target="_blank" rel="nofollow"> https://franchising.amazinglashstudio.com</a>.*As per the March 30, 2020&nbsp; Franchise Disclosure Document. Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.&nbsp; SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.&nbsp; Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC.

Longtime Retail Executive Cheryl Fordham is Helping Bring a Little Beauty To Dark Days as an Amazing Lash Studio® Franchisee

1851 Franchise

Cheryl Fordham, who recently opened two Amazing Lash locations  in Florida, is helping consumers achieve the “beauty above the mask” look during the pandemic. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Longtime Retail Executive Cheryl Fordham is Helping Bring a Little Beauty To Dark Days as an Amazing Lash Studio® Franchisee

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