1851

The franchise fee&#8212;it&#8217;s been around basically as long as franchising itself has and hasn&#8217;t really changed much over the past decade. For many, it is the initial income made off of a deal. For brokers, it is their lifeblood. The franchise fee can be discounted or even waived completely for certain groups of people, which is typically reserved for people with a military, police or fire fighting background. So if everyone has one, and we all know what it&#8217;s there for, what&#8217;s the big deal? Well, my astute franchising peers, the franchise fee could be the only reason a solid candidate decided to walk away. Unfortunately, for many young or emerging brands, the franchise fee becomes a barrier and can deter candidates from inquiring within a system that isn&#8217;t yet proven. Enter Mosquito Joe, a brand that has been able to grow quickly in large part to the way they market their opportunity and use their franchise fee. I had a chance to speak with<a href="http://mosquitojoefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-your-franchise-fee-2414" target="_blank" rel="nofollow" target="_blank"> Mosquito Joe</a> CEO, Kevin Wilson, about their approach to the franchise fee. 1851: What is the <a href="http://mosquitojoe.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-your-franchise-fee-2414" target="_blank" rel="nofollow" target="_blank">Mosquito Joe</a> franchise fee? Why is it priced where it is? Kevin Wilson: When we started pushing franchising efforts with Mosquito Joe, the franchise fee was $7,500. We wanted to incentivize people looking at our franchise opportunity so we started with a relatively low up-front cost. Over the past three years, we have gradually raised our franchise fee to $20,000 which allows us to offer greater support and continue to build on our momentum. In the next few months, we will be increasing our franchise fee to $25,000. 1851: Why is it important to be able to market your franchise fee? KW: I think, historically, you have a number of franchisors who become dependent of the upfront, onetime payment that the franchise fee offers. We've never taken that position and feel strongly about not relying on the fee for stability. If you take franchisees on that onetime fee you potentially make bad decisions. If you can show that your franchise fee has value to potential franchisees you have a powerful tool to leverage. We primarily use our fee for support and our franchisees can see that from the people on the corporate level we&#8217;ve invested in and what we invest back into their markets directly. 1851: What is your opinion on discounts for franchise fees? KW: I think discounts are a good thing to do for military and other people in service. They do a lot for our country and it's a great thing to be able to give back to them. If you're going to get more value where your fee is set right now there&#8217;s no real need to offer additional discounts. Sometimes it can be seen as a point of weakness or cheapen the brand. 1851: Do you think the franchise fee or how it is perceived will change in the future? KW: It will always be how it is now for a couple different reasons. For one, franchisors use business brokers and the way they structure most contracts is that the broker gets the whole franchise fee or a large portion of this. Some franchisors are 100 percent reliant on brokers which can be a tricky situation to get stuck in. Another reason is that there is a lot of time, work and effort that goes into getting a franchisee up and running prior to receiving any revenue through royalties.

1851 Franchise

Kevin Wilson, CEO of Mosquito Joe, discusses his approach to the franchise fee.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Marketing Your Franchise Fee  

marketing-your-franchise-fee

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

The Fashion Class Franchise - Deep Dive - Costs, Fees, ROI - 1851 Franchise

The Fashion Class Franchise Costs, Fees, Profit and Data for 2025

fashion-class-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Marketing Your Franchise Fee

MORE STORIES LIKE THIS