Snapchat is looking to convince advertisers that the ads on the photo-sharing app helps boosts sales.
Snapchat released a new ad product on Wednesday aiming to help retailers get more products off their shelves. “Snap to Store” hopes to prove to retailers that the ads on Snapchat help sales.
Snapchat also released data on how Snapchatters use the app:
- 80% at a restaurant
- 66% at a shopping mall
- 50% at a gym
- 49% at an airport
Wendy’s was one of Snapchat’s beta testers and according to Snapchat’s internal data, a sponsored geofilter drove 42,000 visitors to a Wendy’s location within seven days of viewing it.
Snapchat plans to release a dashboard for advertisers that shows the number of uers who saw the ad campaign.
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