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<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a>, the 93-unit fondue franchise, has built a powerful brand by establishing itself as a place guests can go for more than just a meal. CEO&nbsp;<a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Bob Johnston</a> has long said that the people around the pot matter just as much as what’s in the pot, and recent trends have proven his point.In 2022, for example,&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Melting Pot</a> reported systemwide sales of $226.5 million, a major increase compared to its 2019 sales of $187 million. Because carryout sales are less than optimal for a fondue concept, Melting Pot was forced to pivot during the pandemic. As a result, demand from guests was even higher when restaurants returned to full capacity.“The DNA of the concept hasn’t changed,” Johnston told&nbsp;<a href="https://www.franchisetimes.com/franchise_news/consumer-demand-for-shared-meals-helps-drive-melting-pot-sales/article_1d2f53b8-b647-11ee-8daf-e76a4c70e675.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Franchise Times</a>. “It revolves around the experience, people gathering with those they care about… That has been and always will be the cornerstone of the concept.”This commitment to the guest experience is a key factor in Melting Pot’s success, but the brand has not allowed this strength to distract from other developments. The team at the Restaurant Support Center consistently works to drive other initiatives that create an even better guest experience, like the Club Fondue loyalty program.“There are over 2.4 million members in that club,” Johnston said. “We have a very large database of loyal users, and we’ve been able to slice and dice that database to have a greater understanding of our most loyal users who return frequently and spend the most. We’ve been able to target our messaging accordingly to get results.”As the brand grows and evolves, consumer demand for connection and celebration over a great meal remains strong, and millions of Melting Pot fans across the nation continue to drive the success of owners everywhere.Read the full story&nbsp;<a href="https://www.franchisetimes.com/franchise_news/consumer-demand-for-shared-meals-helps-drive-melting-pot-sales/article_1d2f53b8-b647-11ee-8daf-e76a4c70e675.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">here</a>.

Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

Melting Pot Franchise Sales Driven by Demand for Connection

1851 Franchise

The fondue franchise is seeing healthy revenue performance system-wide as it serves the growing demand for emotional connection over a meal.

Franchise Times: Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

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Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

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Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

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Franchise Times: Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

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