Melting Pot and Omaha Steaks Partner to Launch New At-Home Product Bundle

Melting Pot, the iconic fondue franchise with 92 locations nationwide, has launched a new at-home fondue product bundle in partnership with Omaha Steaks, one of the world’s most esteemed meat purveyors. Melting Pot’s Fondue at Home product line includes a range of bundles from the “Just Cheese, Please!” pack to the “Do It Up Deluxe Dinner.” By teaming up with Omaha Steaks to increase access to the unmatched Melting Pot guest experience, the brand has further expanded its reach and, yet again, reaffirmed its commitment to quality in all of its endeavors.

“The offerings that we created in partnership with Omaha Steaks were carefully selected. There was a tremendous amount of research and development — even travel to Switzerland where products were carefully selected and blended to create just the right product,” said Melting Pot CEO Bob Johnston. “We have taken so much care to protect our brand and the guest experience so we can ensure that the experience is just as enjoyable at home as it is in a restaurant, and we are partnering with Omaha Steaks because it is an organization that takes the same care in creating products and delivering experiences to their guests that we do.”

The cultures of Melting Pot and Omaha Steaks mesh perfectly, especially in the context of an at-home product bundle. Melting Pot is dedicated to providing the perfect night out, every time, and satisfying guests’ physical and emotional hunger. Omaha Steaks’ mission is to “deliver exceptional experiences that bring people together, guaranteed.”

“We first started working with Melting Pot about two years ago as a supplier of steaks, but what we found, when we met, was that we have a lot of shared values,” said Brian Fowler, vice president and chief product officer at Omaha Steaks. “We put our customers at the top of everything we do, and so do they. They’re not satisfied with the status quo. We’re not either. Those are the types of partners that we really love to work with. It’s all about partnering with people that really want to deliver the same level of quality that we do.”

The at-home fondue kits spotlight a choice of Melting Pot’s carefully selected fondue cheeses — cheddar and gouda fondue or classic fondue — and a choice of protein from Omaha Steaks, including boneless chicken breasts, tenderloin tips, Argentinian red shrimp, boneless pork chops, all-beef meatballs and kielbasa sausage. Other add-ons are available, including baguettes with garlic butter, caramel apple tartlets, and garlic and wine seasoning.

“We had the opportunity, with Melting Pot, to help them identify the best combinations and offers for the consumers,” Fowler said. “We worked together to put together these great fondue products and offer them with the best proteins, sides and desserts that you can buy. And the marriage of the two is unbeatable.”

This partnership embodies the innovation and commitment to quality that Melting Pot has embraced for decades, and it is yet another way for the brand to help guests have the perfect night out, or in, and maintain their close emotional connection with and loyalty to the Melting Pot concept.

“Our partnership with Omaha Steaks is one of multiple exciting growth opportunities for our system this year. We’re seeing a strong response from customers since the launch of the at-home bundles on our website. We’re currently in grocery stores on a limited basis, and this year, we’re expecting a substantial amount of growth in that arena, too,” Johnston said. “We have eight restaurants under development now, and we anticipate another five before the end of the year. All of these efforts culminate to increase awareness of and access to the brand and products, whether someone wants to visit their local Melting Pot, experience Melting Pot in their home or be a steward of the brand as a franchisee in their local market.”