Melting Pot

<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a>, the 93-unit fondue franchise, has built a powerful brand by establishing itself as a place guests can go for more than just a meal. CEO&nbsp;<a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Bob Johnston</a> has long said that the people around the pot matter just as much as what’s in the pot, and recent trends have proven his point.In 2022, for example,&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Melting Pot</a> reported systemwide sales of $226.5 million, a major increase compared to its 2019 sales of $187 million. Because carryout sales are less than optimal for a fondue concept, Melting Pot was forced to pivot during the pandemic. As a result, demand from guests was even higher when restaurants returned to full capacity.“The DNA of the concept hasn’t changed,” Johnston told&nbsp;<a href="https://www.franchisetimes.com/franchise_news/consumer-demand-for-shared-meals-helps-drive-melting-pot-sales/article_1d2f53b8-b647-11ee-8daf-e76a4c70e675.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">Franchise Times</a>. “It revolves around the experience, people gathering with those they care about… That has been and always will be the cornerstone of the concept.”This commitment to the guest experience is a key factor in Melting Pot’s success, but the brand has not allowed this strength to distract from other developments. The team at the Restaurant Support Center consistently works to drive other initiatives that create an even better guest experience, like the Club Fondue loyalty program.“There are over 2.4 million members in that club,” Johnston said. “We have a very large database of loyal users, and we’ve been able to slice and dice that database to have a greater understanding of our most loyal users who return frequently and spend the most. We’ve been able to target our messaging accordingly to get results.”As the brand grows and evolves, consumer demand for connection and celebration over a great meal remains strong, and millions of Melting Pot fans across the nation continue to drive the success of owners everywhere.Read the full story&nbsp;<a href="https://www.franchisetimes.com/franchise_news/consumer-demand-for-shared-meals-helps-drive-melting-pot-sales/article_1d2f53b8-b647-11ee-8daf-e76a4c70e675.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-sales-increased-by-consumer-demand-shared-meals-2725199" target="_blank" rel="nofollow">here</a>.

Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

Melting Pot Franchise Sales Driven by Demand for Connection

1851 Franchise

The fondue franchise is seeing healthy revenue performance system-wide as it serves the growing demand for emotional connection over a meal.

Franchise Times: Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

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Melting Pot San Antonio Celebrates 20 Years With Stunning Remodel and Grand Reopening

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Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Crain’s Detroit Business: Fondue Restaurant Plans Michigan Expansion

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Lansing State Journal: Fondue Restaurant Chain Targets Lansing, Ann Arbor, Canton Markets for New Locations

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Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

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Menu Talk: Melting Pot CEO Bob Johnston Reflects on 50 Years of Fondue and Innovation

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Franchise Times: Consumer Demand for Shared Meals Helps Drive Melting Pot Sales

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