Melting Pot - Growing a Franchise

The iconic fondue franchise strengthens its business model with retail and e-commerce ventures, enhancing brand affinity and creating new revenue streams to support systemwide growth.

The fondue franchise's new happy hour offering serves up discounted cheese and chocolate fondues and drink specials, boosting revenue for franchisees by utilizing remodeled bar spaces.

The fondue franchise awarded another two franchises during the second quarter, launched a new franchisee incentive and continues to develop eight more restaurants.