Melting Pot

<a href="https://1851franchise.com/meltingpot">The Melting Pot</a>, the 94-unit fondue franchise that has built a name in the experiential dining space, is targeting its newest expansion market in a string of expansion efforts. After an incredibly successful 2022 with 78% of restaurants achieving record sales and an uptick in activity in the franchise development pipeline, the development team has set its sights on Alabama.“We had great success in Alabama before with locations in Huntsville, Mobile and Birmingham,” explained&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-melting-pot-targets-alabama-in-newest-growth-plans-2722806" target="_blank" rel="nofollow">Collin Benyo</a>, franchise growth strategist for the brand. “Due to challenges outside of our control and other unforeseeable circumstances, we are no longer in the state. This is a true untapped market with remarkable interest as proven by the number of leads that we see in franchise development inquiries.”With capacity for four restaurants across the state, Benyo says the&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-melting-pot-targets-alabama-in-newest-growth-plans-2722806" target="_blank" rel="nofollow">Melting Pot</a> team is focused specifically on the Birmingham area, as data has shown great potential in Mountain Brook and Cahaba Heights.As it grows, The Melting Pot is looking to partner with passionate franchise owners. Because of the business model, which leans so heavily on human connection, celebration and unification, Melting Pot owners are most successful when they fully commit to the opportunity and are genuinely interested in providing something special to their community.&nbsp;With this mentality, owners quickly connect with Melting Pot enthusiasts and new guests alike, only building their representation as a go-to restaurant for celebrations and gatherings more quickly.In this vein, Benyo says he “would like to find a true Southern restaurant enthusiast who is looking to take over this state by opening four locations within the next five years.”Benyo also added that he aims to visit Alabama later this year to meet with prospective franchisees as they continue to drive the process forward.<h3>The Strengths of the Melting Pot</h3>Last year, The Melting Pot took on an effort the team lovingly referred to as Melting Pot Evolution. The primary focus of this initiative was the modernization and unification of restaurant design, bringing interior layouts and themes up to date while incorporating other playful elements that nodded to the warmth of The Melting Pot like candles and fireplaces.Multiple restaurants were remodeled in 2022, and the remainder are scheduled to be completed before the end of the year. In addition to increasing interest among prospective franchisees, it also drove traffic, and in turn, revenue, at the store level.“2021 and 2022 were both tremendous years for the brand in terms of increasing traffic — real growth,” explained&nbsp;<a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-melting-pot-targets-alabama-in-newest-growth-plans-2722806" target="_blank" rel="nofollow">Bob Johnston</a>, CEO. “In other words, we had growth that came not just through price increases, but actual traffic increases. Seventy-four restaurants in the network achieved all-time sales records in 2022.”In addition to its design innovation, The Melting Pot is able to embrace increased flexibility and innovation in the real estate sphere, relieving a bit of pressure from franchisees in challenging real estate markets.“Like most Melting Pot cities of interest, we have flexibility in how we look for real estate in our Alabama markets,” Benyo added. “The Melting Pot is not a traditional culinary franchise, so we don’t find ourselves limited to traditional real estate.”As it continues to grow, The Melting Pot is targeting a range of cities across the south including Memphis, Houton, Fort Worth and Chattanooga.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot/info">https://1851franchise.com/meltingpot/info</a>.&nbsp;

The Melting Pot Targets Alabama in Newest Growth Plans

1851 Franchise

The fondue franchise is looking to open four stores in the state in the coming years.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-melting-pot-targets-alabama-in-newest-growth-plans

FRANCHISE INFORMATION

Own a Melting Pot

How Much Does it Cost

Franchisee Highlight

Innovative Retail Strategies

Celebrating 50+ Years of Business

Learn

Visit Website

MELTING POT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Why a Former Melting Pot Employee Decided to Open Four Franchises of His Own

Why The Melting Pot Is Poised for Explosive Growth in 2023

Melting Pot Announces New Franchise Growth Incentive

MELTING POT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MELTING POT

CONTACT MELTING POT

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Why are you interested in owning a Melting Pot?

Fondue Franchise Opportunities

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Photo of 50th Anniversary Melting Pot fondue with golden chives

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

melting-pot-franchise-50th-anniversary

Melting Pot 50th anniversary photo, featuring three people enjoying celebratory drinks and fondue

Melting Pot Celebrates 50 Years of Fondue Magic With a Year of Special Menus, New Offerings and Unforgettable Moments

melting-pot-50th-anniversary-fondue-celebration

photo of four people around a table at Melting Pot, enjoying cheese and chocolate fondue

The DNA of Melting Pot: Celebrating 50 Years of Fondue and Connection

melting-pot-celebrating-50-years-of-fondue-and-connection

The Melting Pot Targets Alabama in Newest Growth Plans

MORE STORIES LIKE THIS