1851

Veteran Franchisee:&nbsp;<a href="https://www.linkedin.com/in/hollishowell/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=military-veterans-who-became-great-franchisees-hollis-howell-woodhouse-spa-2726526" target="_blank" rel="nofollow">Hollis Howell</a>Franchise:&nbsp;<a href="https://www.ownawoodhouse.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=military-veterans-who-became-great-franchisees-hollis-howell-woodhouse-spa-2726526" target="_blank" rel="nofollow">Woodhouse Spa</a>During his service in the U.S. Navy, Hollis Howell’s work focused on submarines, guided missiles and underwater weapons. Then, he transitioned to the information technology space, focusing heavily on cyber security. With this background, there isn’t necessarily a clear-cut path to his role as a Woodhouse Spa franchise owner, but his experience as a client of the brand kicked off his journey.&nbsp;Howell has long emphasized the importance of wellness and self-care in his personal life, noting that he sees spas as a form of rehabilitation. As a franchisee, he is able to provide that same care to members of his own community, supporting the wellness of employees and clients alike, while leveraging the skills he learned during military service to run a successful business.“Having a strong foundation in mathematics and strong speaking and writing skills — those are some things that I picked up from the Navy as well as having a very good grasp on computers and networking,” Howell said. “I also learned the importance of keeping accurate records, performing detailed work tasks and functioning at a high level within a cohesive team environment.”1851 Franchise spoke with Howell about his franchising journey, his accomplishments in the industry and his advice for other veterans interested in venturing into the franchise world.1851 Franchise: What is your story? How does military service play into your life, and how do you get to where you are now with franchising?Hollis Howell:&nbsp;I’m the fifth of six children and the only boy. I’m an Army brat — my dad was in the Army. I lived abroad in Germany, and when he retired we moved to Mississippi. After college, I joined the U.S. Navy and joined the submarine service. A lot of my responsibilities involved operating and maintaining submarines, guided missiles and underwater weapons. Today, my primary professional background is in information technology with a very strong concentration in cyber security.My wife and I view spas as rehabilitation, so I would frequent different spas in our travels. We’ve visited multiple spas around the world and realized that we really appreciate the value of self-love and self-care. So, she visited a spa in New Jersey, where she’s from, and we instantly fell in love with the field, the look of the spa, and their overall focus on consistency of service. That’s how we got introduced to Woodhouse Spa.1851: Were you looking to go into franchising specifically, or did you just happen to find and fall in love with a brand that is a franchise?Howell:&nbsp;Wellness was a part of the overall idea of what our forever-after story would be. We talked about holding classes on the side of the beach and doing all those other things. With me being in jiu jitsu and Muay Thai, and her being into yoga and stuff like that, it just made sense. So we learned of the Woodhouse story, and it fit us personally as far as their overall goal.When we were introduced to the Woodhouse family, we were embraced and they really made it comfortable. They made it an easy decision for us to focus on the Woodhouse brand.1851: Are there any skills you developed or lessons you learned during your service that help you now as a franchisee?Howell:&nbsp;My experience in the Navy gave me determination, the ability to be mission-oriented and to lean into my critical thinking, as well. Within the spa, learning every job function and every role allows me to promote operational efficiency. I’m not a therapist, but I can do everything else.1851: What’s your favorite part about what you do now or the brand you represent?Howell:&nbsp;It has to do with the promise of the experience that you receive. Wellness and self-care are things that we tend to neglect. We tend to care for others. With this brand, it really allows you to focus on self. I think that’s really important. Like when you fly on a plane, you put your mask on first before you help the other person. [Self-care] is really essential to being more of a benefit to yourself as well as those around you.1851: What are you most proud of on your journey?Howell:&nbsp;For one, we get to create this oasis of a place — a place of escape. People come into the city, into Atlanta, and they don’t feel like they’re in Atlanta; they feel like they’re on vacation. So that part of it is really cool.The other piece is that we’re employers. We get to meet interesting people from all over the world, and they’re coming in and working with us to accomplish this mission that we have. We’re able to give people a livable wage where they’re able to really focus on their own contributions for their family. They’re essential people with families, kids and elderly parents, so we’re a workplace where people come in and continue to take care of themselves.We do a lot in the community. We afford our employees two days out of the year to work at a charity of their choice, whether that’s Habitat [for Humanity], the children’s hospital, the ASPCA … and we pay them full salary for those two days because we understand the importance of giving back to the community.1851: Do you see giving back as a form of self-care that some people don’t have access to because they can’t just take off from work and lose the day’s salary? Is that part of why you offer this opportunity?Howell:&nbsp;Yes. It’s something that, again, we tend to neglect. It’s really important to make that possible for those around us.1851: What advice do you have for another veteran looking to follow a similar path? Or what would you want them to know?Howell:&nbsp;[Franchising] allows me to be a small business owner and lean into a lot of the skills that I’ve learned working and serving my country and leverage the leadership skills and teamwork that I’ve obtained throughout the years.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=military-veterans-who-became-great-franchisees-hollis-howell-woodhouse-spa-2726526" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Veteran Franchisee Serves in a New Way With Woodhouse Spa

1851 Franchise

Howell shares his journey from the Navy to franchising and discusses the role Woodhouse Spa allows him to play in his community.

Military Veterans Who Became Great Franchisees: Hollis Howell, Woodhouse Spa

military-veterans-who-became-great-franchisees-hollis-howell-woodhouse-spa

HomeTeam Inspection Service

HomeTeam Inspection Service Highlights Strong Franchisee Performance and Tech Innovation in Successful Second Quarter

hometeam-inspection-q2-2025-growth-expansion

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK Celebrates 40 Years With Growth, New Franchise Signings and Charitable Milestones in 2025

two-men-and-a-truck-celebrates-40-years-with-growth-new-franchise-signings-and-charitable-milestones-in-2025

Express Employment Professionals

Express Employment Professionals Offers 50% Off Its Franchising Fee in Select Markets

express-employment-professionals-offers-50-off-its-franchising-fee-in-select-markets

Woodhouse Spas

image of woodhouse spa building franchise spa treatment

Woodhouse Spas’ Culture of Excellence, Support Further Elevates Top-Performing Franchise Opportunity

woodhouse-spas-supportive-franchise-culture

Sola Salons

Image of sola salons franchise spa industry interior of a franchise building

Sola Salons 2025 FDD Savings: How Data-Driven Adaptation Has Cut Costs for Franchisees

sola-salons-2025-fdd-savings

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

caring-transitions-san-marcos-kyle-chad-hardin

graphic image of a franchisee spotlight jeff kinkade of trublue home service ally

After Building One Home Services Business, Jeff Kinkade Is Doing It Again — This Time With His Son

jeff-kinkade-trublue-north-johnson-county

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Military Veterans Who Became Great Franchisees: Hollis Howell, Woodhouse Spa

MORE STORIES LIKE THIS