1851

When you walk into any of the five <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=keeping-it-in-the-family-how-one-mooyah-burgers-fries-shakes-franchisee-turned-the-brands-unique-concept-into-a-family-business-for-future-generations-11995" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> locations that are owned by Jeff Kullman, you would think that all of his employees&mdash;and anyone else who steps into his restaurants&mdash;are members of his family. That&rsquo;s because Kullman goes above and beyond to connect his business to members of his local Texas community.

In fact, it was that sense of family and togetherness that first inspired Kullman to leave his career as a homebuilding executive behind back in 2009. As an entrepreneur, Kullman realized that he wanted to be a part of a brand that could open up the door to long-term growth that could then be passed down to future generations. So together with his two sons, Jason and Josh, he invested in the brand and decided to make <a href="https://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=keeping-it-in-the-family-how-one-mooyah-burgers-fries-shakes-franchisee-turned-the-brands-unique-concept-into-a-family-business-for-future-generations-11995" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> his family business.

To say that the leading better burger brand has become an integral part of Kullman&rsquo;s family&mdash;both personally and professionally&mdash;would be an understatement. Through working with his sons in the stores on a daily basis and seeing their families grow alongside their restaurants, Kullman is already realizing the potential for MOOYAH to be passed down to a third generation.

&ldquo;One of my granddaughters, who is in first grade, loves to go to into our restaurants. She&rsquo;s already helping out by doing small tasks like mopping floors and cleaning tables, and my son says that she&rsquo;s looking to move on to salting fries and making shakes,&rdquo; Kullman said. &ldquo;That type of family involvement is exactly why I franchised with MOOYAH in the first place. I wanted to be a part of a business that could create a future for my sons and their families, and the brand has exceeded every one of my expectations.&rdquo;

Kullman has experienced numerous changes since opening up his first MOOYAH restaurant in Flower Mound in the spring of 2010. For starters, both of his sons have each welcomed two daughters of their own. &nbsp;And as Kullman&rsquo;s family has grown, so has their footprint with MOOYAH across Texas. After starting with one location, they have added four more units to their network throughout the Lone Star State. The Kullman&rsquo;s Southlake location was the next to launch in April of 2011, followed by a restaurant in Plano in March of 2013 and Austin area locations in the summer of 2014 and spring of 2016. And even while operating their five existing locations, Kullman and his sons have their sights set on further expansion down the road.

As the father and sons continue to extend their reach as local business owners, they remain more committed than ever to staying connected to the MOOYAH brand, both as employees and as a family.

&ldquo;If you visit one of our MOOYAH locations, you may find Jason or Josh working the cash register or maybe even the grill. We&rsquo;re very hands-on in our operations, and there&rsquo;s no doubt that it has been a major contributing factor to our continued growth and success,&rdquo; said Kullman.

In order to ensure that they continue to see that type of success down the line as more family members are introduced to the MOOYAH brand, the Kullmans have created a winning management formula that capitalizes on everyone&rsquo;s individual strengths. While Kullman handles back of the house business affairs for all of their locations&mdash;including assessment, site selection, due diligence, contracts and HR matters&mdash;Jason and Josh oversee the day-to-day operations in their restaurants. They take a very personal approach to making sure that things are running smoothly by visiting all five of their locations as much as possible.

&ldquo;Jeff, Jason and Josh are perfect examples of how MOOYAH goes above and beyond to set our local owners up for success. Our top priority is ensuring that they have access to a system that allows them to tap into growth potential that can last for generations,&rdquo; said Jordan Duran, director of franchise sales for MOOYAH Burgers, Fries &amp; Shakes. &ldquo;We&rsquo;re looking forward to continuing to support the Kullmans as they make their dreams of building a family business into a reality, and we&rsquo;re eager to help other franchisees do the same down the line.&rdquo;

MOOYAH has a long history of promoting a family-friendly environment across its growing franchise system. From its one of a kind culture and supportive environment to its affordable initial investment range that falls between $373,350 and $623,300, the brand&rsquo;s system is designed to support local owners as they work to grow alongside the concept.

For Kullman and his sons, MOOYAH&rsquo;s system has meant being able to establish a business that will leave a lasting legacy for their entire family. And according to Kullman, that&rsquo;s something that wouldn&rsquo;t be possible without the brand&rsquo;s help.

&ldquo;It&rsquo;s rare to find a brand that&rsquo;s as invested in its franchisees as MOOYAH, especially when you consider that the better burger industry is so saturated. But they really go the extra mile to help us ensure that business is running smoothly across all of our locations,&rdquo; said Kullman. &ldquo;There&rsquo;s a sense of loyalty across MOOYAH&rsquo;s entire system that really makes it the obvious choice for families looking to build something together. We&rsquo;ve been incredibly successful so far, and we&rsquo;re looking forward to continuing to grow on both a personal and professional level as we expand with MOOYAH in the future.&rdquo;

Keeping it in the Family: How One MOOYAH Burgers, Fries & Shakes Franchisee Turned the Brand’s Unique Concept into a Family Business for Future Generations

1851 Franchise

Jeff Kullman and his family are growing alongside the leading better burger concept in Texas.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

keeping-it-in-the-family-how-one-mooyah-burgers-fries-shakes-franchisee-turned-the-brands-unique-concept-into-a-family-business-for-future-generations

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Coffee & analytics image with photo of Nick Powills

Athletes And Franchising: Why the Connection Runs Deep

athletes-in-franchising

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

The Shift From Founder to Franchisor: Building a Team, Culture and System That Scale

the-shift-from-founder-to-franchisor-building-a-team-culture-and-system-that-scale

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Keeping it in the Family: How One MOOYAH Burgers, Fries & Shakes Franchisee Turned the Brand’s Unique Concept into a Family Business for Future Generations

MORE STORIES LIKE THIS