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While many QSR operators are dealing with struggling lunch sales, Tampa-based Checkers & Rally's has found success in providing value to guests in there more than 850 locations across the country.

A recent article in Nation's Restaurant News noted that a report from The NPD Group shows that climbing prices at many QSR burger restaurants is leading to dissatisfied customers. However, Checkers & Rally's is riding a wave of success based on value deals such as the recently introduced 4 for $3 combo.

“Our brand is so rooted in value, we’re continuing to deliver a clear value at every price point,” Lauren Axe, Director of Brand Marketing for Checkers & Rally's Restaurants, Inc., told NRN. “It’s about over delivering value at every price point.”

The expanding franchise brand has plans to continue evolving their value options at various price points.

You can view the entire article here.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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