Nation's Restaurant News: Value Meals Fuel Success for Checkers & Rally's

While many QSR operators are dealing with struggling lunch sales, Tampa-based Checkers* & Rally's has found success in providing value to guests in there more than 850 locations across the country.

A recent article in Nation's Restaurant News noted that a report from The NPD Group shows that climbing prices at many QSR burger restaurants is leading to dissatisfied customers. However, Checkers & Rally's is riding a wave of success based on value deals such as the recently introduced 4 for $3 combo.

“Our brand is so rooted in value, we’re continuing to deliver a clear value at every price point,” Lauren Axe, Director of Brand Marketing for Checkers & Rally's Restaurants, Inc., told NRN. “It’s about over delivering value at every price point.”

The expanding franchise brand has plans to continue evolving their value options at various price points.

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