Franchise News
Newnan Times-Herald: Female Franchisees Find Success with Christian Brothers Automotive
In a male-dominated industry, these female business leaders celebrate their role of breaking down barriers.
March is Women's History Month and Christian Brothers Automotive highly values their female business owners. Amanda Gilbert and Nola Klaubert are both Atlanta-based owners who decided to go into this business because of the companies honest and ethical values.
“We are proud to have the quality of franchise owner/operators that we do in the Christian Brothers family, but especially proud of women like Nola Klaubert and Amanda Gilbert because they know how to build a team of people who love their customers well,” said Josh Wall, Christian Brothers vice president of franchise and strategic development to the Times-Herald. “More than half of our customers at Christian Brothers nationwide are women, and so it’s no surprise that as a percentage, women-owned franchise businesses within our family disproportionately outperform our average store location.”
As for being women in a male-dominated industry, both have encountered surprised customers, but no one has ever been rude or offensive.
“I don’t take offense to it,” Gilbert told The Newnan Times-Herald. “Sometimes I’ll talk to a customer about suggested repairs or what’s going on with their vehicle, and they’re usually shocked when they see I’m the owner. Sometimes, they will even peep around the corner to speak to one of the mechanics.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
