NLA on the Road: K9 Resorts Daycare & Luxury Hotel’s Conference

My Biggest Media Placement: Smoothie King on MSNBC’s “Born in the U$A”

Now That the Ugly Sweaters Are Put Away, Shame On You

What Will You Do With the Rest of 2016?

An Interview with Someone I Admire

Marketing Campaigns We Love: Squatty Potty

An Open Letter To Young Writers

Finding Strength in Specifics

My Best Placement: Being the Storyteller for the People Behind the Logo

Leads – What Should You Expect

Don’t Be Afraid of Being Different, Be Afraid of Being the Same as Everyone Else

Measuring the Effort KPI; Are We Winning?

The Candidate’s Journey is Complex; Insights Guide Success in Understanding Purchasing Behavior

Attention Franchise Sales Teams: Time to End the Hunt for the Great Unicorn, Maybe

In a World of GrubHub, Marketers Need to Step Up

How to Piggyback off of Another Brand’s Growth

The Sales You Do this Year Won’t Impact Until 2020

How to Leverage Franchise PR to Grow Your Emerging Brand

Search Is Dead, Long Live Artificial Intelligence

Sales Can’t Win Unless Your Delivery Is Aligned

You Are Entitled to Your Own Opinions, but Not Your Own Facts

The Next Recession Could Make Franchisors Rich

Don’t Let LaVar Ball Enter Your Brand

Salespeople Are More Important Than You Think

How to Pick a Franchise PR Agency

How to Create an “Undercover Boss” Moment in Your Advertising

Dilly Dilly, Bud Light. I’m Sending You to the Pit of Misery

Your Leads Are Worthless, Target Prospects Not Leads

When You Learn Your Worth, You Will Stop Giving People Discounts