The Mexican fast-food brand makes a comeback and decides to grow with franchising.
Naugles had one of the greatest fast-food comebacks in Southern California last year, and is not stopping there. According to a recent OCRegister article, Naugles has announced plans to open up to 1,000 restaurants by franchising.
The company behind it, Irvine-based Fransmart, has helped other top fast-food and fast-casual brands such as Five Guys Burgers and Fries, The Halal Guys, and Slapfish with their growth. They plan to expand Naugles in North America with drive-through restaurants and locations inside of food halls.
After winning the fight for the Naugles trademark, Christian Ziebarth believes franchising is the best way revitalize the brand. “Because there are many displaced fans, this is our best route to be able to reach them in a timely manner,” Ziebarth said in a statement to the Register. “Our growth will still occur at a steady, controlled pace. It’ll take some time to build to 1,000 locations. This will not happen overnight.”
In the next five to six years Ziebarth plans to open the first 100 restaurants, which will be both corporate-run locations and franchises.
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