Papa Murphy's has targeted the greater Baton Rouge area for growth, and is evaluating potential locations and franchisees to take this larger slice out of the market.
According to the Baton Rouge Business Report, the originator of the take 'n' bake pizza franchise concept is looking to add eight locations in the area with full confidence that Papa Murphy's will continue to resonate with the family-focused community.
"We target a different consumer than everyone else—it’s moms and families,” Papa Murphy's Vice President of Franchise Sales, Gary Payne told the Baton Rouge Business Report. “There’s an upside to the brand and an opportunity to expand our brand. The first step is to build in the markets we’re already in.”
Click here to read the full article.