1851

I will be the last one to tell you that old school marketing strategies are done. That&rsquo;s because I actually believe they are making a comeback (more on that later). But, in a digital age, digital is the easiest way to deliver your marketing message to the right audience in the right markets.

As more and more data is collected on humans, we will be able to better understand our target audiences, what makes them tick, how to duplicate them and ultimately cut through the clutter. With drilled down data, it doesn&rsquo;t mean you will be the only one targeting that audience. In fact, in franchising, for instance, the amount of franchise brands spending dollars on franchise marketing is at an all-time high. The good of this is that there are more brands spending more money to educate the prospective buyer pool; the negative is that there are a lot of different options for them to buy.

Business is becoming more and more crowded, and even the downturn in the economy couldn&rsquo;t cut out the clutter and eliminate the bad sells.

In today&rsquo;s digital marketing world, storytelling is the future of selling.

Let&rsquo;s start with old school methodology. Take a classified ad, for example. You have less than 50 words to explain your strategic positioning. In a world where that was once good enough &ndash; that opportunity, that job and that franchise was the positioning. Today, it&rsquo;s tough to sell through a classified. With a 30-second radio ad, it&rsquo;s difficult to tell a story in 30 seconds and challenging to get that message in front of that needle in the haystack unless that &ldquo;needle&rdquo; is listening in that moment. With a magazine ad, you have the same challenges with getting in front of that needle&mdash;and it comes at a pretty steep cost. The same goes for newspaper, TV, etc. Most of the advertising forms are expensive and you are not paying for performance. Instead, you&rsquo;re paying for perceived value (because we, as brands, rarely track the success of an ad through smart data pulls).

Digital, when done right, can correct a lot of the challenges of traditional advertising. Now, a Google Pay-Per-Click ad can send your prospect into a story where you get as much paper space (remember, though, people don&rsquo;t always read a ton) as you want; you are in control of the story and the story assets; and you pay for the performance (per click) of that ad.

If you are smart, you then drive those clicks to a secondary section of your longer story, where you can now retarget that somewhat interested click with more brand/logo impressions wherever they go around the web.

You can fill your website up with content that&rsquo;s always moving and always ongoing. You can build content placements around the web to support your stories.

You can be in control of the sales process.

Part 4: Storytelling Is the Future of Selling

1851 Franchise

Business is becoming more and more crowded and more and more competitive. That’s why, in today’s digital marketing world, standing out starts with good storytelling.


part-4-storytelling-is-the-future-of-selling

TruBlue Home Service Ally

TruBlue Franchisees Champion Fall Prevention To Keep Seniors Safe at Home

trublue-franchisees-champion-fall-prevention-to-keep-seniors-safe-at-home

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

"Top 15 Health & Wellness Franchises" note against blue and purple background

Top 15 Health and Wellness Franchises Opportunities for 2025

top-health-and-wellness-franchises

Image of four people in a room. One, wearing an orange shirt, appears to be presenting to the others

Happinest Brands’ Comprehensive, Transparent Approach to Franchise Growth

happinest-brands-transparent-franchise-growth

Retail Franchises in a Digital Age: How Brick-and-Mortar Brands Are Adapting - 1851 Franchise

Retail Franchises in a Digital Age: How Brick-and-Mortar Brands Are Adapting

retail-franchises-digital-age-brick-and-mortar-adapting

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Part 4: Storytelling Is the Future of Selling

MORE STORIES LIKE THIS