Customer loyalty programs can help maintain your existing customer base while extending your market appeal.
In the highly competitive franchise restaurant industry, getting your valuable customers to return is a key to long term success - and it's driving brands like Ohio-based Penn Station East Coast Subs to further incorporate loyalty into their marketing mix.
Recently, City National Bank's News & Insights focused on how companies like Penn Station are utilizing loyalty programs to drive revenue.
"Through the Penn Station app, we're able to give them reminders about special offers, monthly specials and double-points days. They earn rewards for food they love. And the more rewards, the more cravings we can cure," Penn Station East Coast Subs Marketing Coordinator Sara Baker, told News & Insights.
Read the full article here.