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Fitness Premier distinguishes itself through tailored workouts that lead to high member retention and a proven, multi-revenue stream business model, driving franchise success.
In today’s saturated fitness industry, personalization has become the gold standard — and Fitness Premier 24/7 Clubs has mastered it. From custom fitness plans to innovative group training, recovery and nutritional counseling, the brand’s highly tailored approach is doing more than helping members reach their goals — it’s driving retention, boosting revenue and positioning franchisees for long-term success.
“Customized fitness programs lead to member retention and profitability,” said Rick King, vice president of Fitness Premier and partner in FitWAVE. “The more customized it is to them and the more you are hitting their triggers, the more valuable it is. That is where the focus is for our business for the next several years.”
While other boutique fitness clubs focus on one core service, Fitness Premier reaches a wide range of needs, offering everything from group workouts, team training, personal training, nutritional coaching, cardio and strength equipment, child care, recovery, hydromassage, cryotherapy, saunas and more. This drives both membership and service revenue, providing franchisees with a flexible, multi-brand opportunity to dominate the $4.2 trillion global wellness industry in their area with holistic wellness solutions for everybody.
Fitness Premier’s member journey begins with a Results Experience Session, a 45-minute one-on-one meeting with a manager to analyze the member’s current fitness routine, goals, data and workout habits. From there, a tailored fitness plan is created.
“It’s very hands-on and value-driven,” King said. “Very different from what you get from most other gyms. It’s all about giving members something they can see value in — and that’s what keeps them coming back.”
These sessions are the foundation for Fitness Premier’s robust retention strategy. Once a member is engaged in a custom program, they’re likely to stay for six to eight months or longer, King says, with many continuing to utilize individual services long after completing a combination package.
At Fitness Premier, customization isn’t just a perk — it’s a profitable business model.
Beyond standard memberships, the brand offers one-on-one personal training, small group training, and its proprietary FitWAVE program, a 16-week group training system that moves members through four strategic phases: pre-season, in-season, post-season and endurance.
“It’s a great profit center for us,” King said. “From the consumer standpoint, they’re getting one-hour sessions, but sharing the cost with a group. From the franchisee side, it’s just one trainer or manager running the class — efficient and impactful.”
Franchisees also benefit from nutritional counseling, supplements and online training, which offers a more affordable, flexible fitness option for clients. Additionally, assisted stretching sessions and a growing recovery category — including saunas, massage beds and cold plunges — round out the experience.
“We realized people are more educated on recovery nowadays, and that has been instrumental in client success and profitability,” said King. “We’re seeing great penetration counts, and these services significantly increase revenue per member.”
While many fitness concepts rely solely on memberships, Fitness Premier’s multi-discipline model enables franchisees to diversify their revenue and stand out in their markets — especially smaller, underserved communities.
“Our franchisees like that there are several different revenue streams in this business,” King said. “Traditionally, you just sell memberships and keep the club clean — and that’s fine. We have that as well. But to really maximize profitability, you need value-added offerings that keep people engaged.”
With startup costs ranging from $275,000 to $664,000, Fitness Premier offers a lower barrier to entry compared to big-box gyms while delivering a flexible, scalable model that allows franchisees to thrive. New owners receive extensive real estate support, back-office assistance, ongoing training and marketing guidance — all under the umbrella of Fit For You Franchising, a team built largely by franchisees for franchisees.
More than just a business model, personalization is at the core of Fitness Premier’s brand identity.
“In general, the consumer wants a customized product that they see value in,” said King. “The more we can tailor our offerings to the individual, the more effective we are at delivering results — and the more successful our franchisees become.”
This people-first philosophy is paying off: Fitness Premier continues to grow its systemwide revenues while expanding its footprint across the Midwest and investing in proprietary tools — such as self-serve kiosks — to streamline operations. With this momentum, Fitness Premier is proving that personalization isn’t just good for clients — it’s a powerful engine for franchise success.
To find out more information on costs to buy this franchise, please visit https://ownafitnesspremier.com/.
About Fit For You Franchising:
Franchise Fit For You is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy. For more information, visit www.fitforyoufranchising.com.
About Fitness Premier 24/7 Clubs:
Fitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit https://ownafitnesspremier.com/.
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