For franchisors and franchisees that use Twitter, major shifts may be on the horizon allowing users more freedom to create longer messages.

According to a recent story in Bloomberg, the social media company will soon stop counting photos and links as part of its 140-character limit. Links currently use 23 characters, even after Twitter automatically shortens them.

The 140-character limit was originally adopted because it would allow tweets to fit into a text message; a common way tweets were sent when the service debuted in 2006 before everyone began using smartphones.

Twitter has been toying with the idea of raising its character limits for some time now, even increasing the limit into the thousands. But this new expansion allows the site to still retain its concise nature, which since its inception has allowed it to set itself apart from its competition.

To read the original story, click here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.