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Pollo Campero Announces Ambitious Growth Strategy For 2022, Aims to Sign 185 Franchisees

The fast-casual chicken franchise continued to grow throughout the pandemic. Now, the brand is positioned for its biggest growth year to date.

By Helen Harris1851 Franchise Staff Writer
SPONSOREDUpdated 9:09AM 03/14/22

After a record-breaking 2021 for the fast-casual chicken franchise known for its authentic food, Pollo Campero’s leadership has announced it is embarking on its most ambitious growth strategy to date, aiming to sign multiple franchise agreements in markets across the U.S., starting with North Carolina, South Carolina, Tennessee, Georgia, Louisiana, Arizona, North Florida and Las Vegas. 

Amid the challenges of the first year of the pandemic in 2020, Pollo Campero instituted several operational pivots to continue serving customers and securing revenue for franchisees. Those efforts paid off, not only keeping the brand afloat during the pandemic but driving sales higher than they were before the pandemic, with same-store sales in 2021 50% higher than in 2019.

As the brand focused on operational strategy over the past two years, it did not prioritize expansion. Now, that’s changing.

“In 2020, we strategically decided to stop the growth of both corporate and franchise locations; it was not the right time,” said Luis Javier Rodas, Managing Director and COO of Pollo Campero. “But in 2021, we started up again with corporate growth and signed many new leases. Also in 2021.”

In 2021 Pollo Campero also signed 18 leases and promoted Blas Escarcega to a new role as the brand’s new Director of Franchise Development. “It was a successful year, and now we’re ready to continue building this brand with franchise partners across the U.S. in 2022,” Rodas said. 

Escarcega says demand for the Pollo Campero’s unique take on Latin American chicken grew throughout the pandemic, with people embracing curbside delivery, third-party delivery and the brand’s mobile app.  

“Customers continue to come to Pollo Campero because they love our food,” said Escarcega. “It’s a menu that is not found anywhere else, and every location offers Pollo Campero’s trademark bold, complex and unique food experience that keeps our loyal customers coming back for more. The demand for our brand is stronger than ever, and I look forward to partnering with new franchise owners to help develop more locations in 2022 and beyond.” 

The initial investment to open a Pollo Campero ranges from $887,250–$2,126,500*. For more information, visit https://camperofranchise.com/.

*To see the brand’s full reported financials, please reference Pollo Campero’s Franchise Disclosure Document (updated June 7, 2021). 

ABOUT POLLO CAMPERO:

Pollo Campero is a fast-casual restaurant chain focused on delighting guests with better-chicken-offerings. Through its flavor and quality, Pollo Campero offers a unique and convenient feel-good eating experience for individual, group/family and catering occasions. Chicken entrees can be ordered either Campero Fried or Citrus-Grilled, bone in or boneless and paired with an array of fresh sides, drinks and desserts for a complete meal. Pollo Campero started as a small family-owned restaurant in Guatemala in 1971 and has grown to one of the biggest chicken chains in the world.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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