From Pool Builder to Franchise Leader: Cal Boothby's Journey with Poolwerx

Cal Boothby's path to becoming a Poolwerx franchisee is rooted in his long-standing commitment to the pool industry. Starting in 1982 in pool and spa construction, he and his wife Sharon,took full ownership of Redlands Pool and Spa in 1984, focusing on service, repair and retail. This approach aligned perfectly with Poolwerx's values and vision.

“From the beginning, we wanted to build a business that prioritized customer service and quality,” Boothby said.

Building a Customer-Centric Business

From the beginning, Boothby personally handled the pool service side of his business. This approach built a loyal customer base and a strong reputation. “We focused on service, repair and retail,” Boothby said. “We gave every pool we built 90 days of free service, and I was the one servicing the pools because we didn't have enough staff.”

Boothby and his wife also aimed to create an inviting retail environment. “Our store had to be inviting and exciting,” Boothby said. “It couldn't be a typical mom-and-pop store.”

Seeking an Exit Strategy and Exploring Franchising

By 2015, Boothby had started considering an exit strategy. Not wanting to sell the business to his employees, he looked into franchising. Having been a BioLab dealer for 38 years, he saw potential in Poolwerx.

“In 2017, I met John O'Brien, the founder of Poolwerx,” Boothby said. “We spent hours discussing our visions, and it aligned with what I wanted for my business's future.”

Boothby was impressed in particular by Poolwerx's branding and franchisee support. “I saw what Poolwerx was doing and thought, ‘This might be the right way forward,’” Boothby said. “They had the resources and the vision that matched mine.”

Transition to Poolwerx

In June 2018, Boothby became a Poolwerx Franchise Partner -, rebranding his business. The transition had challenges, especially in convincing customers and staff of the benefits. “It took time to show that we were still the same people, just under a new name,”Boothby said, “but the branding of Poolwerx stood out, and it was amazing to watch that transition.”

Boothby emphasized the importance of leveraging the Poolwerx brand: “Accepting the brand was key. Our trucks are billboards. We represent a national brand now, and that visibility is crucial.”

Embracing the Franchise Model and Supporting Other Franchisees

When it comes to success, Boothby stresses the importance of working on the business rather than just in it. “You have to work on your business, not just in it,” he said. “Being part of a franchise provides tools and support that help you focus on the bigger picture.”

Boothby also highlighted the benefits of the franchise model, particularly the buying power and support from the Poolwerx network. “The buying power is a significant advantage,” Boothby said. “I've helped Poolwerx secure better deals, and it's all about buying together as a group.”

Boothby continues to support other franchisees and promote the Poolwerx system, leveraging his industry knowledge and experience. “I always tell new franchisees to use the tools available and represent the brand with pride,” he said. “It's about being part of something bigger while still running your own business.”

Looking Ahead

Boothby believes the Poolwerx model offers the resources and branding necessary for long-term success. “People always ask me why I chose Poolwerx,” Boothby said. “I tell them, 'Go build a pool for a family, be there the day the kid starts swimming. Those kids are now my customers, and I'm watching their children enjoy the pool. There's nothing like it.’”

To find out more information on costs to buy this franchise, please visit www.1851franchise.com/poolwerx/info.