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Why South Carolina Is an Ideal Location for Poolwerx Franchise Expansion

The pool service and retail franchise is looking to add eight new franchise territories in cities like Charleston, Columbia and Savannah, building on its existing success in Greenville, Myrtle Beach and Florence.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 01/02/24

Poolwerx, a leading full-service swimming pool repair, maintenance, and retail franchise, is turning its focus to South Carolina as part of its ongoing expansion in the U.S. With an existing presence through three successful franchisees in Greenville, Myrtle Beach and Florence, Poolwerx is keen on capitalizing on the state's promising market. The company, which currently holds 72 territories and 31 business units nationwide, aims to establish eight additional franchises in South Carolina, targeting strategic markets across the state.

The decision to expand Poolwerx into South Carolina is influenced by several factors, primarily the state's growing economy and favorable climatic conditions for pool usage. The state ranked fifth in the nation in percentage of population growth from 2020 to 2022, with areas like Charleston and Columbia offering robust economic environments conducive to home service businesses like Poolwerx. The state's climate is also highly favorable for pool usage, featuring a blend of seasonal weather, humidity and leaf fall, which necessitates quality pool services. 

All across the country, the pool maintenance industry, valued at $7.2 billion, has seen remarkable growth, particularly with a surge in home swimming pool installations following the COVID-19 pandemic. 

“South Carolina currently experiences a gap between the demand for quality pool providers and the availability of such services, providing a ripe opportunity for Poolwerx to fill this void,” said Andrew Kidd, CEO of Poolwerx North America.

With a comprehensive, multi-revenue-stream business model, Poolwerx is well-established in both residential and commercial pool services, offering an array of products and services from salt chlorinators to pool filter installation.

Starting a Poolwerx franchise in South Carolina involves an investment between $182,072 and $430,322, which includes extensive training in crucial aspects like water balance and hydrodynamics. This investment has shown substantial returns, with an average gross revenue of $2,154,423 reported by 20 Franchise Partners in 2022.

Overall, Kidd emphasizes the timeliness of joining Poolwerx in South Carolina, especially with the anticipated growth in the coming years. The company has several identified key target markets across the state, including Charleston, Columbia and Savannah. Each new territory is expected to support a retail store and multiple service vehicles.

"In expanding our vision of redefining pool care excellence in America, South Carolina presents an exciting opportunity for innovation and exceptional service,” Kidd said. “The potential in the pool cleaning franchise space is vast, and we are fully prepared to meet the diverse maintenance, product and service needs of every pool owner.”

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