ProLift Garage Doors Launches AR and VR-Powered Training Program

ProLift Garage Doors, the 20-plus-unit franchise that performs repair, replacement and installation services of overhead garage doors for residential and commercial clients under multi-brand franchisor Premium Service Brands, is rolling out an innovative training program across all of its concepts through a new partnership with Virti, a U.K.-based startup that uses immersive AR/VR scenarios to teach hands-on soft skills in realistic settings.

Last year, Premium Service Brand analyzed the actions and best practices of owners with exceptional launch results, to see what separated them from the pack. The company discovered that practice, communication skills and mindset played a significant role in positioning owners for successful launches and set out to revitalize the established Premium Service Brands onboarding program in an attempt to make the experience more impactful with the help of innovative technology.

The industry-first project with Virti will help ProLift Garage Door franchisees hone their communication and sales skills in a zero-risk virtual environment. Incoming franchisees will be able to access the training on-demand no matter where they’re based.

Virti was founded in 2018 by Dr. Alexander F. Young as a way to expand a training platform he had created for those in the healthcare industry. As an orthopedic surgeon, Young had seen how difficult it was to learn soft skills like leadership and communication during his training period. After building a training platform that utilized tech like AI and virtual reality to engage learners through role-play scenarios and capture data on how they performed, Young decided it was time to offer the service to more sectors. Now, with the recent Premium Service Brands partnership, Young says Virti is thrilled to enter the franchising space for the first time.

“PSB was our first franchise customer, so some of their needs in terms of training were different from clients we had worked with in the past,” said Young. “But when we were creating Virti, we made it in a way that allows for unique scenarios and an adaptable platform.”

Premium Service Brands works with over 1,000 franchise businesses across the United States. The new VR training is part of Premium Service Brands’ efforts to upskill the franchisees in their network and support them to make their businesses a long-term commercial success.

Previously, sales and communication training could only be accessed online or using written materials. Using the Virti platform, franchise business owners and their employees will be able to access an extensive library of specially-created VR training simulations, giving them realistic and interactive opportunities to practice their skills away from the field.

“Our learning team was able to help guide PSB to take their in-person, scripted role-plays — which were expensive, difficult to scale and non-data driven — and turn that into virtual reality role-playing through video and animation, which could be accessed on-demand,” said Young.

With the Virti platform, Young says ProLift Garage Door franchisees will also be able to better understand the lessons taught during the onboarding process and commit fully to the entire experience.

“In addition to reducing cost and increasing accessibility, the virtual training scenario allows employees to practice in a safe space,” said Young. “Sometimes, when going through in-person, group role-playing, people may feel a little insecure and be unable to apply those skills. People’s brains don’t fit into those simulated real environments — they are aware they are in a group training space and don’t behave as they would when in real life on the field. Their emotional intelligence won’t develop as quickly. With AR and VR, it really tricks the learner’s brain into believing they are in that real-world situation.”

Additionally, Young says the Virti platform provides clients like Premium Service Brands with the data they need to create the gold standard of training. “Normal, in-person training doesn’t offer that data-driven blueprint for making sure the training is even more successful next time,” said Young.

Today, PwC reports that VR and AR have the potential to add $1.5 trillion to the global economy by 2030. With this projection, Young says Premium Service Brands is well-aligned with where the industry is headed.

“After the pandemic, people want something beyond the 2D Zoom environment, but something that is still safe,” he said. “This virtual training platform allows franchisees and franchisors to interact in a much more free-form and engaging way, which is why it is well-positioned for the future. It has been a pleasure to work with a company like Premium Service Brands. They identified a business need in which scalable training for franchisees was difficult, and it has been great working alongside them to help solve that problem and make the experience better for everyone involved.”

Now, looking ahead to 2022, Premium Service Brands will continue to focus on leveraging the Virti training platform to ensure franchisees are best prepared to start the business off right. Additionally, ProLift Garage Doors aims to add 25 new owners to its franchise system in 2022.

“There has never been a better time to partner with ProLift Garage Doors,” said CEO Paul Flick. “As we expand our portfolio and our training systems, we are finding new ways to position our franchise owners for success and satisfy the needs of homeowners all over the country. With the Virti training platform in place, ProLift Garage Doors franchisees will be able to ramp up to opening faster and start their in-demand painting business off on the right foot.”

For more information about franchising with ProLift Garage Doors, visit: https://www.premiumservicebrands.com/prolift-garage-doors/