P.volve — an innovative fitness method rooted in functional movement — uses a prehab approach to fitness to strengthen, lift and tone the body while enhancing balance, flexibility and mobility. P.volve includes proprietary equipment, on-demand workouts and live classes (in-studio and virtual). Other programs rely on joint-straining reps, but the P.volve method focuses on moving the body in its natural way, producing consistent, long-term, sustainable results.
Why P.volve? / Why Now?
P.volve’s hybrid model of a global on-demand platform and in-person, high-end studio experience meets clients where they are: in their home or in person. P.volve’s method pairs its patented equipment line with functional movements designed to strengthen the body and reduce everyday pain.
New franchise partners have a unique opportunity to join P.volve — a clinically backed fitness brand known for rounding out glutes and addressing everyday pain — as it expands in major markets nationwide. P.volve operates three successful locations in New York, Chicago and Los Angeles, with locations in Nashville, San Diego and more coming soon. Franchisees can capitalize on brand exposure from P.volve’s nearly 200,000 Instagram followers, including celebrity and fitness influencers like Kate Bosworth, Lauryn Bosstick of the Skinny Confidential, Venus Williams, Molly Sims and many others.
What Sets P.volve Apart?
P.volve has a massive virtual following, with more than 1 million people signed up for workouts, as well as three existing locations for clients to visit in person. P.volve’s nearly 200,000Instagram followers are joined by nearly 80,000 Facebook likes and an almost 9,000-member community group.
P.volve has brought in a clinical advisory board made up of medical doctors and experts to co-create workouts, provide advice on equipment and develop new products. P.volve’s team members put their clients’ health and safety first and ensure their methods are rooted in science and research.
Why the Fitness Industry?
As of 2020, the fitness industry has grown to $96.7 billion. Amid COVID-19, more people have established routines and a greater awareness of health and fitness to keep immune systems strong. Additionally, with mental health issues on the rise as a result of the pandemic, the U.S. has seen a rapidly growing need for relief and an exercise-induced serotonin boost.
Why Franchisees Love the Brand?
The brand offers franchisees like Ben and Cynthia Hannah multiple revenue streams through a variety of membership options, including unlimited memberships, class packs, hybrid memberships and digital memberships, as well as in-studio equipment and retail sales. The combination of proprietary methods and patented equipment provides real fitness and health solutions that other brands can’t match.
“There are so many big names affiliated with the brand right now, including Christie Brinkley and Venus Williams,” Cynthia said. “Christie was just in the Hamptons for the kickoff. There’s a lot of buzz around the brand right now, but they only allow celebrities and influencers to get involved if they actually believe in the workout and are passionate about it. P.volve has a lot of integrity.”
At a time when there’s still uncertainty surrounding the trajectory of the COVID-19 pandemic, the Hannahs also like the fact that they have access to P.volve’s huge library of high-quality streaming content as well as its digital platform.
“We can offer virtual classes and outdoor classes,” Ben said."It's not like most of the other fitness studios — you can actually do this workout in a mask. It's very flexible.
P.volve is looking for franchisees who prioritize health and fitness in their personal lives and are up-to-date with the latest wellness trends. They’re also looking for entrepreneurs with a background in business management and leadership. But perhaps most importantly: P.volve is looking for positive people who get things done and face obstacles with a smile.
Franchise opportunities range from $414,950 to $707,000. The brand is looking to grow in major markets throughout the country. For more information on franchising with P.volve, visit https://pvolvefranchise.com.