Franchise News
QSR Magazine: Domino’s Offering BOGO Pizza Deal for March Madness
The pizza brand has a history of capitalizing on the buzz surrounding the college basketball tournament.
March Madness is officially underway, and brands are finding unique ways of taking advantage of it. Domino’s, for example, rolled out a deal where carryout customers can buy one menu-priced pizza and get another one for free. According to QSR Magazine, the deal runs for those who order online, via Amazon Alexa, Slack, Facebook Messenger or any of the brand’s apps through March 18.
Domino’s spokesperson Jenny Fouracre said, “The first week of tournament games has officially begun, and we wanted to give basketball fans a special deal as they’re gathering around the TV. Fans can take advantage of two carryout pizzas for the price of one when they order on any of Domino’s digital ordering channels.”
Capitalizing on the momentum of March Madness is a smart move for Domino’s as well as other franchise brands. The pizza chain has proven that it’s a recipe for success—Domino’s sold more than 2 million pizzas during the 2017 semifinals and championship game night combined during the college basketball tournament last year.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
