QSR Magazine: Toppers Pizza Unveils New Prototype Design and Plans for Expansion

Toppers Pizza* unveiled a new store design as a way to engage the customers with what is going on behind the counter.

"The inspiration was our customers and the changes we're seeing in our business. Back in the day, the pizza business was (about) 80 to 90 percent delivery; these days we have a far larger percentage of our customers are ordering online or calling in and coming in and picking it up," Toppers Pizza chief development officer David Biederman told QSR Magazine reporter. "With our customers coming in, it gives us a great opportunity to showcase what we do and we're very proud of our pizza. We make our dough fresh every day; we hand chop our vegetables, and we use real Wisconsin cheese."

Biederman mentioned recently there has been an increase of customers coming in the stores.

"We've got a lot of personality; we've got a lot of character. And we have a whole ethos around making great pizzas and using high quality ingredients and doing things right versus the big guys who are just trying to do it cheap," Biederman told the reporter. "Our customers love who we are and they identify with us, and it's a great way of transmitting that difference to people."

You can view the entire article here.