QSR Magazine: Virtual Reality—Your Restaurant's Next Favorite Tool

The restaurant industry has gone virtual. A recent QSR Magazine article highlights how food service pros are utilizing new technology to create real-time virtual experiences for both customers and employees. 

The article detailed Honeygrow's use of virtual reality (VR) to take new hires on a journey through their five "engine points," which range from food safety to customer service. 

“We feel people will retain information much better if they’re able to engage and interact in a meaningful way,” shared Chief Brand Officer Jen Denis. “This generation has grown up with video, gaming, and technology. More and more, we learn by doing rather than reading.”

KFC embraced the new technology, too, rolling out an escape room VR experience, which was used as a training tool to take employees and franchisees through the chicken-frying process. 

“We shared just how meticulous the colonel was about his chicken, and so the idea of a secret training kitchen where the colonel wouldn't let you leave until you made his chicken the right way—the hard way—quickly rose to the top,” said Director of Advertising George Felix.

With other food service giants like Patrón tequila and Starbucks jumping on board, it's time for franchises to embrace new technologies and see how they can enhance their brand. 

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