Franchise News
QSR: Papa Murphy’s Boosts Engagement with Campaign
Papa Murphy’s collaborated with Bridg for a highly successful marketing campaign.
On Wednesday, the take ‘n’ bake pizza chain Papa Murphy’s announced the latest digital marketing campaign resulted in renewed customer engagement. The pizza brand collaborated with Bridg, a software company leveraging big data to drive precision marketing campaigns. Highly personalized marketing communications was delivered to specific customers through social media channels.
“While we had existing customer data, we partnered with Bridg to extract, analyze, and leverage the information to make it actionable,” Tim Vu, VP digital experience for Papa Murphy’s, told QSR Magazine. “Connecting data across our customer database, point-of-sale systems, and custom eCommerce platform will help us deliver compelling offers and provide even greater value to families looking for a fresh dinner option.”
Results of the campaign include a $3.58 in revenue for each $1 in advertising/technology spend, driving immediate revenue, click-thru completion and capture and cost efficient customer identification, capture and retention.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
