Franchise News
SPONSORED
Red Mango and Nestle Toll House Cafe Offering Co-Branded Franchises
The two brands will be offering comprehensive training for those that will be working at the co-branded stores.
Nestle Toll House Cafe by Chip and Red Mango are teaming up to offer current and prospective franchisees a co-branded development option. Ziad Dalal, co-founder of Nestle Toll House Cafe by Chip and CEO of Crest Food, told QSR Magazine he felt his brand and Red Mango’s culture were similar and could work well together.
We both felt that our brand and their brand could be a great fit. One is more about indulging on the Nestlé Toll House Café side, and Red Mango is more of a healthier alternative,” he said. “It’s a great, great opportunity for franchise partners to capitalize on their investments, and it’s a great offering for the customer to have these two offerings side by side.”
Running two different brands in a co-branded store can present a number of challenges. Resources and finances have to be split between the two brands and each brand’s employees will have to be trained for the other one. It’s a lot to take on and Nestle and Red Mango will be cutting some of the fees for franchisees that look to take on a co-branded store. Dalal said he understands there may be some growing pains at first for this endeavor, but he said the training will be encompassing and thorough for all the workers.
“The two brands require the same discipline so really you’re talking about the same franchisee being able to execute on both sides,” Dalal said “We will both conduct training, but it’s not duplicated.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
