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REGYMEN Fitness Signs Two Franchise Units in Q1, Aims to Sign 15 New Units by End of Year

Along with its sister franchise, The Covery Wellness Spa, REGYMEN is primed for strong franchise development across the country.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 12:12PM 05/23/22

REGYMEN Fitness, the boutique-fitness-studio concept, wrapped up the first quarter of 2022 with continued franchise momentum after a banner year in 2021. The brand currently has one unit scheduled to close in May, with a goal to close 15 by the end of the year. Last year, REGYMEN’s team also launched its sister concept, wellness franchise The Covery Wellness Spa. That brand has sold 13 units total to date, and aims to have another 15 sold by the end of the year as well.

“Over the past year, the success of both REGYMEN Fitness and The Covery Wellness Spa have shown that people are more dedicated to their health and wellness than ever before,” said EK Navan, the brands’ co-founder. “As demand continues to climb, we're looking forward to introducing our concepts to new communities. Both REGYMEN Fitness and The Covery Wellness Spa allow members to look and feel their best, and we're confident that as we continue to add new franchise owners to our team, they'll be able to continue making a difference in their communities while thriving as business owners themselves.”

Both REGYMEN and The Covery Wellness Spa ensure recurring revenue for franchise owners through membership models designed to encourage cross-brand participation and expand their target customer bases. This quarter, REGYMEN and The Covery Wellness Spa have continued to roll out new initiatives to help their franchisees thrive and build a loyal following. For example, The Covery is now offering two different business models based on the size of the designated market, while REGYMEN launched a new app called “REGYMEN on the Run,” where clients can purchase full access to all virtual workouts for $19.99/month.

Louisiana-based Emily and Laie Wong joined REGYMEN Fitness in May 2019, and have since become the top-performing location for the brand in the U.S. Laie says the REGYMEN model allows them to facilitate their customers’ fitness journey goals, from weight loss to building muscle mass to eating healthier. 

“We have found that when we support them on the back end, they meet their goals and then that creates a community where they get all their needs met in one location — and they keep coming back and telling others,” said Laie.

Tony Jones and Nabilah Shamseddine, professional athletes-turned-franchisees, are the owners behind Tampa’s flagship location of The Covery Wellness Spa. The duo is planning to officially launch their location during Q3 of 2022 with a one-day kickoff offering the lowest price on membership.

“We’re excited about the idea of trying to create something that can be repeated for other franchisees,” said Jones. “We want to build this and copy and paste it throughout the entire U.S. It’s going to be a lot of hard work now so that we’re able to sit back later and say that we did it the right way.”

The global wellness market, valued at more than $1.5 trillion, is projected to continue rising as consumers adjust to the ongoing pandemic, according to a new study, suggesting that both REGYMEN and The Covery Wellness Spa have their biggest opportunities for growth still ahead. For both brands, Florida is gaining the most traction as a target development market as the brand aims to expand in several DMAs, including Ft. Lauderdale, Orlando and Jacksonville.

“We’re in an incredible position to grow right now,” said Navan. “With REGYMEN and The Covery Wellness Spa, we have two killer franchise opportunities and enormous demand for what they offer. We’re excited to start meeting that demand.”

The startup costs for a REGYMEN Fitness franchise range from $299,500 to $770,500. The franchise fee is $39,500. To learn more about franchising with REGYMEN Fitness, visit