CEO and Founder of Premium Service Brands Paul Flick Shares Insight on How Renew Crew Stands Out from the Competition
1851: What makes Renew Crew stand apart from the competition?
Flick: Renew Crew is a unique outdoor living space franchise that specializes in cleaning, protecting, and sealing outdoor surfaces of all kinds, providing customers with a proven solution without the use of harsh chemicals. Unlike other brands in the space, Renew Crew exclusively uses eco-friendly products that are long-lasting and safe for children, pets and landscaping. Due to its unique three-step process: a pre-soak foam followed by a power clean and topped off with a protective finish, Renew Crew ensures the beauty and life of thousands of American homes and businesses. Instead of using high-power pressure washers, Renew Crew uses a low-power pressure washer that’s just as effective and won’t gouge decks or damage outdoor surfaces and landscapes. Renew Crew’s services include cleaning and protection for wood, concrete, siding and pavers and hardscape. The brand offers pressure cleaning for residences and commercial buildings as well as gutter cleaning and protection. Renew Crew can even service log and cedar homes thanks to its use of an exclusive chlorine-free formula that removes mildew and mold embedded in wood.
1851: What do you think is Premium Service Brands’ most important milestone over the past few years?
Flick: Renew Crew was founded in 1993 under the name Wood ReNew and began to franchise less than 10 years later in 2001. In 2012 the company was acquired by Outdoor Living Brands, which added more services and changed the brand’s name to Renew Crew and in January 2020, the brand was acquired under the Premium Service Brands portfolio. Since opening its doors to franchising, the brand has expanded to feature 29 units nationwide and continues to grow, with five units opened in 2019, and 10 slated to open with a goal of growing same-store sales by 10% in 2020.
1851: What does your ideal franchisee look like?
Flick: Our franchise owners come from all walks of life and career backgrounds, sharing a dream of owning their own business. The ideal Renew Crew franchise owner demonstrates the ability to follow a proven system, taking ownership of their duties and responsibilities while utilizing our exceptional support infrastructure. Our ideal franchise owners are engaged and hands-on in their business and in their local community and our franchisees generally fall into one of the three following operating models: Executive, Owner/Operator or Diversifying Business Owner and are overall, passionate, hard working individuals.
1851: How does the franchise support its franchisees?
Flick: We truly believe that Renew Crew has the network in place to provide franchisees with the best support in the industry. Our Executive Leadership team supports our franchise owners operations, market and staff to determine the best course of action and timeline for their growth and success and works closely, one-on-one with our franchise owners from the first point of inquiry to opening day and throughout the life of the franchise. After franchisees pass the intensive, hands-on training program, the team provides ongoing, day-to-day support, with regular webinars, annual field visits and conference calls that offer additional training on a variety of topics and subjects. Our team also provides a robust integrated technology platform that allows for customer and prospect tracking, online payment support and complete web-based scheduling.
1851: What are the benefits of franchising with Renew Crew?
Flick: Renew Crew leads the industry in eco-friendly outdoor surface cleaning and uses 20+ years of experience to help franchisees achieve their career goals while maintaining a comfortable lifestyle. Renew Crew, which is a franchise brand under the Premium Service Brands portfolio, provides a fantastic opportunity for individuals to go into business for themselves with the support of a successful and proven business model. Franchise owners are able to receive training and guidance from an esteemed corporate leadership team, eliminating many of the challenges that independent small-business owners face. In addition to the support provided by our brand team, Renew Crew franchise owners also have a network of peers to lean on and are able to meet with all departments and PSB including sales, operations, accounting, technology and more.