Growth Club
1851 Growth Club
%2Fstory1%2F2720757%2F964bc764ad1ede1d9154d94a3ee7ce926096_544x306.jpg&w=3840&q=75)
Restaurant Dive: How a Second Drive-Thru Lane Boosted Sales For an A&W Franchisee
After investing $80,000 in the drive-thru renovation, franchisee Anthony Walker saw an increase in drive-thru revenue that now totals roughly 65% of sales.
As a third-generation franchisee with A&W Restaurants, Anthony Walker has watched the brand transform from a drive-in to a drive-thru with a dining area. A&W has always had a large amount of business in the dining room, but the pandemic brought an emphasis on the drive-thru experience. To best serve his customers at his Baldwin, Wisconsin location Walker added a second drive-thru lane in 2020.
“Drive-thru sales have been through the roof,” Walker said. “We don’t ever see them coming down. Drive-thru is going to be a big, big piece of our business going forward, probably forever.”
Adding the drive-thru was an $80,000 project that took months of planning and research to ensure a great ROI. Drive-thru sales at Walker’s location are up 40% compared to 2019. Even though drive-thru sales have decreased some since dining rooms have opened back up, 60-65% of the Baldwin A&W sales stem from the drive-thru.
Read the full Restaurant Dive article here.
MORE STORIES LIKE THIS
%2Fstory1%2F2726759%2F4c4a9ec11ed04b56da41489f18b9be7f6307_544x306.jpg&w=640&q=75)
From Server to CEO: Greg Graber's Journey with Heritage Restaurant Brands
%2Fstory1%2F2726627%2Fe197ed048dd645fcbc3f6ec00b39b4b47236_544x306.jpg&w=640&q=75)
Franchise Deep Dive: Einstein Bros. Bagels Franchise Costs, Fees, Profit and Data
%2Fstory1%2F2726595%2F5a9ae427869c6d8233cb83a58cb1b2d08536_544x306.jpg&w=640&q=75)
Franchise Deep Dive: Carl's Jr. Franchise Costs, Fees, Profit and Data
%2Fstory1%2F2726584%2F910f1e6c74418b636c71343f7f3f94b58283_544x306.jpg&w=640&q=75)
Franchise Deep Dive: Bonchon Korean Fried Chicken Franchise Costs, Fees, Profit and Data
%2Fstory1%2F2726826%2Fd62af7f02fb4c776674e5a7bee6e25e95450_544x306.jpg&w=640&q=75)
%2Fstory1%2F2726814%2F444c7194e0a7500ed060a4276df0fa187556_544x306.jpg&w=640&q=75)
%2Fstory1%2F2726778%2F2b0cc74f0bdea722add2193af5bfb6675818_544x306.jpg&w=640&q=75)
%2Fstory1%2F2725490%2F2daf2d3c7b3deac863c74e99a96cb2f76780_544x306.jpg&w=640&q=75)
%2Fstory1%2F2726854%2F3d760198ee9c44542c957f5fc1736bc84364_854x480.jpg&w=640&q=75)
%2Fstory1%2F2726851%2F7f9af5474cb5abea98b544edabf712724096_854x480.jpg&w=640&q=75)
%2Fstory1%2F2726846%2F0a8cd0d4aa96821087f4538cdff993296797_854x480.jpg&w=640&q=75)
%2Fstory1%2F2726844%2F2df74433d5ea410069d24477a72c28ed5508_854x480.jpg&w=640&q=75)
