1851

While QR code scanning never quite caught on as a commonplace marketing technique, lately, brands have been experiencing major success with the tactic. Recently, <a href="https://www.restaurantdive.com/news/chick-fil-a-boosts-app-downloads-14-with-qr-codes-analysis-finds/567245/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">fast-food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage</a>, according to an analysis by the brand's vendor on the campaign, UPshow. By scanning the code with their smartphone cameras, customers were pointed to an app store to immediately download Chick-fil-A's app.As smartphone cameras achieved higher-quality in the early 2010s, <a href="https://www.mobilemarketer.com/news/qr-codes-are-back-but-are-they-really-better-than-before/442757/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">QR codes gained a bit of traction</a> but never became the norm due to a lack of scanning standardization and some of the creative restrictions that come with the format. When it works, the strategy can provide a way for consumers to give feedback, and for marketers to quickly measure the response to marketing campaigns.Chick-fil-A isn’t the only brand seeing positive results. According to UPshow, the Steakhouse chain Blackrock Bar &amp; Grill saw a 27% redemption rate for a scannable mobile coupon shown on restaurant TVs for a pilot program during Mother's Day weekend. The chain boosted revenue and repeat visits by offering a free appetizer coupon that was scanned hundreds of times. <a href="http://www.mobilemarketer.com/news/pepsi-shakes-up-holiday-gift-giving-with-mobile-spin-on-paying-it-forward/566742/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">Pepsi is also embedding QR codes in its holiday packaging</a> this year. When scanned, the code brings users into a digital scratch-off game, with cash rewards paid forward as gifts to friends and family.&nbsp;The boost in success could be a result of increased efficiency—while previous versions of the QR technology required users to download an additional app, <a href="https://learn.g2.com/scan-qr-code?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">the latest versions of Android and iOS can read QR codes on their own</a>. These new scanning capabilities are creating a more streamlined process for customers and allowing brands to achieve a variety of call-to-action responses from mobile users.<a href="https://www.businesswire.com/news/home/20180103005014/en/Juniper-Research-Mobile-QR-Code-Coupon-Redemptions?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">According to a forecast by Juniper Research</a>, the number of QR code coupons that will be redeemed by a mobile device will more than triple to 5.3 billion by 2022 from an estimated 1.3 billion in 2017. The firm estimated that 1 billion mobile devices will access coupons through QR codes by 2022.With the recent adoption of <a href="https://1851franchise.com/jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308">Snapchat AR lenses</a>, <a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992">mobile games</a> and <a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974#stories">downloadable content</a>, it is clear that franchisors are doing everything they can to <a href="https://1851franchise.com/how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323">reach customers where they are</a>—their phone.

Scannable QR Codes May Be the Key To Boosting App Downloads

1851 Franchise

Several brands have been experiencing increased luck with scannable QR codes thanks to upgraded technology.

scannable-qr-codes-may-be-the-key-to-boosting-app-downloads

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Scannable QR Codes May Be the Key To Boosting App Downloads

MORE STORIES LIKE THIS