1851

While QR code scanning never quite caught on as a commonplace marketing technique, lately, brands have been experiencing major success with the tactic. Recently, <a href="https://www.restaurantdive.com/news/chick-fil-a-boosts-app-downloads-14-with-qr-codes-analysis-finds/567245/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">fast-food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage</a>, according to an analysis by the brand's vendor on the campaign, UPshow. By scanning the code with their smartphone cameras, customers were pointed to an app store to immediately download Chick-fil-A's app.As smartphone cameras achieved higher-quality in the early 2010s, <a href="https://www.mobilemarketer.com/news/qr-codes-are-back-but-are-they-really-better-than-before/442757/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">QR codes gained a bit of traction</a> but never became the norm due to a lack of scanning standardization and some of the creative restrictions that come with the format. When it works, the strategy can provide a way for consumers to give feedback, and for marketers to quickly measure the response to marketing campaigns.Chick-fil-A isn’t the only brand seeing positive results. According to UPshow, the Steakhouse chain Blackrock Bar &amp; Grill saw a 27% redemption rate for a scannable mobile coupon shown on restaurant TVs for a pilot program during Mother's Day weekend. The chain boosted revenue and repeat visits by offering a free appetizer coupon that was scanned hundreds of times. <a href="http://www.mobilemarketer.com/news/pepsi-shakes-up-holiday-gift-giving-with-mobile-spin-on-paying-it-forward/566742/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">Pepsi is also embedding QR codes in its holiday packaging</a> this year. When scanned, the code brings users into a digital scratch-off game, with cash rewards paid forward as gifts to friends and family.&nbsp;The boost in success could be a result of increased efficiency—while previous versions of the QR technology required users to download an additional app, <a href="https://learn.g2.com/scan-qr-code?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">the latest versions of Android and iOS can read QR codes on their own</a>. These new scanning capabilities are creating a more streamlined process for customers and allowing brands to achieve a variety of call-to-action responses from mobile users.<a href="https://www.businesswire.com/news/home/20180103005014/en/Juniper-Research-Mobile-QR-Code-Coupon-Redemptions?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scannable-qr-codes-may-be-the-key-to-boosting-app-downloads-2711606" target="_blank" rel="nofollow">According to a forecast by Juniper Research</a>, the number of QR code coupons that will be redeemed by a mobile device will more than triple to 5.3 billion by 2022 from an estimated 1.3 billion in 2017. The firm estimated that 1 billion mobile devices will access coupons through QR codes by 2022.With the recent adoption of <a href="https://1851franchise.com/jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308">Snapchat AR lenses</a>, <a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992">mobile games</a> and <a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974#stories">downloadable content</a>, it is clear that franchisors are doing everything they can to <a href="https://1851franchise.com/how-mobile-marketing-is-allowing-franchisees-to-reach-more-customers-4323">reach customers where they are</a>—their phone.

Scannable QR Codes May Be the Key To Boosting App Downloads

1851 Franchise

Several brands have been experiencing increased luck with scannable QR codes thanks to upgraded technology.

scannable-qr-codes-may-be-the-key-to-boosting-app-downloads

Express Employment Professionals

Express Employment Professionals - End of Year Wrap 2025 - 1851 Franchise

Express Employment Professionals Celebrates a Year of Growth, Adding 38 New Owners to Its System 

express-employment-professionals-franchise-eoy-2025

Minuteman Press International

Minuteman Press franchise, Lansing, MI. Pictured L-R: Paul, Val, Cary, Lyle, and Greg.

Minuteman Press Franchise in Lansing, MI Passes Torch to New Ownership

minuteman-press-franchise-in-lansing-mi-passes-torch-to-new-ownership

BooXkeeping

Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

booxkeeping-franchise-sofia-bongard

New U Women's Clinic & Aesthetics

image of New U Women’s Clinic & Aesthetics employees and franchise

How New U Is Redefining Women’s Health, Offering a Scalable Franchise Opportunity as the Next Big Category Creator in the $21 Billion Med Spa Industry

womens-health-wellness-franchise-new-u

image of New U Women’s Clinic & Aesthetics Founder and CEO Dr. Rachel Fidino

The Void in Women’s Health, Solved By a Two Time Cancer Survivor: How New U Built Care that Didn’t Exist and is Eying National Franchise Expansion

new-u-womens-clinic-consumer-positioning

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Scannable QR Codes May Be the Key To Boosting App Downloads

MORE STORIES LIKE THIS