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Franchise Opportunity Deep Dive: Screenmobile is a mobile franchise specializing in on-site repair, replacement and installation of window, door and patio screens.
Screenmobile is a low-overhead, home-based, mobile business focusing on residential and commercial screening needs such as pet-resistant screens, sun shading and motorized screens. Franchisees bring a fully stocked trailer to customer locations to provide instant customized service without the need for a brick-and-mortar store.
Screenmobile was founded in California in 1984 by Monty M. Walker and his sons, Scott and Monty L. Walker. The brand began franchising in 1984 and today operates more than 130 locations.
Mission: Screenmobile's mission is to reinvent the screening industry by providing high-quality, custom and convenient on-site screen repair and installation services directly to customer homes.
Vision: The Screenmobile vision is to remain the premier nationwide mobile screening service, further building a network of professional owner-operators utilizing a low-overhead, scalable and recession-resistant model that allows franchisees to transition from hands-on operators to multi-unit, executive owners.
Screenmobile is in the midst of expansion throughout the United States, with targeted markets including Kentucky, Texas, Louisiana, Georgia and Florida. Visit the Screenmobile website for more information on current franchising opportunities.
Initial Costs: The estimated initial investment required to begin operation of a Screenmobile franchise ranges from $144,549 to $206,092. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $49,500 | $49,500 |
| Startup Package | $43,500 | $43,500 |
| Inventory & Supplies | $20,000 | $25,000 |
| Travel Expenses for Initial Training | $1,500 | $4,000 |
| Vehicle Lease | $0 | $7,500 |
| Signage | $3,500 | $7,000 |
| Vehicle Registration Fees | $1,500 | $2,000 |
| Insurance | $2,000 | $12,000 |
| Software | $249 | $2,292 |
| Telephone Lines & Wireless Internet | $300 | $800 |
| Lease, Utility & Security Deposits/Storage | $0 | $2,500 |
| Additional Funds (3 Months) | $22,500 | $50,000 |
Initial Franchise Fee: The initial franchise fee for a Screenmobile franchise is $49,500, which is due in full upon the signing of the franchise agreement. If the licensed territory contains more than 150,000 households, an additional household fee of $0.15 per household above that threshold is also required.
A discount on the initial franchise fee may be available to qualifying veterans and active duty military. A reduction may also be available to qualifying minority-owned, women-owned or first responder-owned franchise owners.
Ongoing Fees: According to the 2025 FDD, Screenmobile franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7% of gross revenue/month |
| Brand Fund Contribution | 2% of gross revenue/month |
| Local Marketing (LM) and/or Cooperative | 4% of gross revenue/month |
| Website Fee | $350/month |
| Technology Fee | $100/month |
| Software Fee | $295/month |
ROI Potential: According to the 2025 FDD, the 128 Screenmobile franchises operating for the entirety of FY 2024 reported the following gross sales:
| Quartile | Average | Median | High | Low |
| Top 1/4 (32) | $1,125,031 | $885,232 | $3,983,460 | $536,593 |
| 2nd 1/4 (32) | $420,691 | $419,617 | $508,654 | $339,703 |
| 3rd 1/4 (32) | $258,195 | $248,208 | $334,704 | $181,284 |
| Bottom 1/4 (32) | $107,056 | $120,177 | $180,377 | $14,862 |
| Total (128) | $477,743 | $337,204 | $3,983,460 | $14,862 |
The franchisor provides essential setup assistance to ensure a timely launch, typically within 45 to 90 days of signing the agreement. This support includes helping franchisees order required technology, signs, fixtures and initial inventory from designated vendors. Additionally, the franchisor assists in creating a customized pre-opening and grand opening marketing plan and provides electronic access to the comprehensive operations manual. New owners also receive help setting up an account with a designated call center to handle incoming service inquiries.
Mandatory training begins with a 10-day "Screen School" in Thousand Palms, California, which includes 40 hours of classroom instruction and 40 hours of on-the-job training. Following this, the franchisor provides a required 13-week "Fast Start Program" consisting of weekly coaching calls and interactive workbooks to help new owners ramp up operations. Ongoing education is further supported through annual conventions, regional meetings, system-wide refresher courses and 24/7 access to online training.
Franchisees benefit from a protected territory. The franchisor manages a national brand fund to support general brand development and recognition. Screenmobile also manages contracts for key accounts that allow franchisees to service large commercial or national clients. Regular site visits and a standards assessment program are also provided.
The franchisor mandates the use of a customer relationship management (CRM) platform for scheduling, routing and invoicing. Owners are provided with a franchisee portal for internal communications, reporting and ordering supplies, as well as a professional website for the business. These tools are supported by integrated payment processing through approved vendors and data access that allows the franchisor to help monitor sales progress and verify system-wide performance metrics.
Franchisees must commit to designating a key person to manage daily performance, answering all customer calls with a "live" voice during specified business hours. Franchisees are also obligated to meet escalating minimum sales performance levels, participate in national key account programs and utilize mandated CRM and bookkeeping technology.
In its discretion, the franchisor may permit a franchisee to finance up to 75% of the franchise fee and any applicable additional household fee. The balance can be paid in up to 36 monthly installments of principal and interest at an interest rate of 12% per annum.
“I was amazed at the number of customers that wanted screen work and how rewarding and satisfying it is to own your own business and seeing how happy the customers are.”
- Brandon James, Franchise Owner — Fort Gibson, Oklahoma
“I absolutely love what I do. I have tons of time now for my family. I came from the corporate world where I didn’t have time for my family. But, with Screenmobile, my hours are flexible and time is not a problem anymore.”
- Evan Grissom, Franchise Owner — La Canada Flintridge, California
The American market for home improvement reached a valuation of nearly $600 billion in 2024 and is expected to reach a valuation of almost $700 billion by 2029 (growth of more than 3%). Window screen services stands as a growing and stable niche within the broader home improvement sector.
Overall, the window screen services sector presents promising opportunities for growth and investment, driven by increasing demand for convenience with an eye on cost (prioritizing repairs as opposed to strictly replacement of window screens).
Screenmobile stands out in the mobile window screen services space by focusing on mobile services, convenience, cost and technological innovation. Focusing on customers via convenience and warrantied services in a franchised mobile setting helps deliver a somewhat recession-resistant model.
In terms of competition, Screenmobile faces several notable players in the window screen services realm, including The Glass Guru, Sparkle Squad, Crossbreeze Screens and more. However, Screenmobile’s mobile setting, array of services and particular focus on convenience set the chain apart.
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