The Top 5 Reasons to Invest in a Senior Helpers Franchise

There is no denying that the senior population is aging quickly and living longer, which is why Senior Helpers is working hard to keep itself at the forefront of the senior in-home care industry. 

The brand was founded in 2002 with the idea of providing in-home senior care that was both compassionate and professional. Since its founding, Senior Helpers has grown into a people-first service and a compelling franchise opportunity with more than 300 territories across the United States. 

“Now is a great time to invest in Senior Helpers because of the high population of aging seniors known as the Silver Tsunami,” Senior Helpers Vice President of Franchise Development Rob Cantrell said. “The Baby Boomer generation is arriving at the age that they’ll need our range of services. People are also living longer in general and the Senior Helpers name is well-known in the industry. There has never been a better time to be a Senior Helpers owner.” 

While there are many reasons to franchise with Senior Helpers, here are the top five.

1. Low cost of entry

With startup costs ranging from $104,800 to $144,300, Senior Helpers touts a franchise model that has a lower cost of entry compared to that of other in-home senior care franchises. 

“Our investment range is proportionate to the average revenue of existing franchise owners,” Cantrell said, noting that it only takes approximately 40 clients to potentially build a $1 million business with Senior Helpers. 

“Senior Helpers is a low-cost and high-yield opportunity,” he said. “You can basically get in for around $100,000, and our average franchisee sees revenue well over $1 million after 5 years in business. This is a very lucrative business.” 

2. A growing client pool 

With a rapidly-growing aging population that is living longer than previous generations, Senior Helpers is well-positioned to help seniors age in place for years to come. 

“Today, one in nine people is a senior and in less than 10 years, that number will be one in five,” Cantrell said. “There are not enough facilities and brick-and-mortar locations to house all of these seniors. Our model is built upon helping seniors age in place. With a rising number of the population reaching senior status, our home-based model makes great business sense.” 

3. Specialized care services 

Senior Helpers' catalog of services includes chronic illness management programs, which helps set the brand apart from the competition. 

“Senior Helpers is a non-medical services company, but we have very well-trained and specialized caregivers,” Cantrell said. “Our caregivers know how to care for seniors with illnesses such as Alzheimer’s disease and interact with them.” 

Partnerships with major organizations such as the Alzheimer’s Foundation of America, which has endorsed the brand’s Alzheimer’s program, help give these programs credibility. 

“We have a renowned Alzheimer’s and dementia program, Senior Gems, that is unique in the industry,” Cantrell said. Senior Gems is based on GEMS techniques, strategies, and overall approach to care which was created and developed by Teepa Snow, Positive Approach, LLC.  “Our caregivers are trained to care for these individuals who are living with different stages of Alzheimer’s and dementia,” Cantrell continued. “We’ve also been recognized for our Parkinson’s Care program—we’ve worked with experts to develop a curriculum and training program for caregivers to become specialized in this type of care.” 

4. An innovative leadership team

Cantrell attributes the brand’s exceptional executive team to the leadership and vision of Senior Helpers co-founder and CEO, Peter Ross.  

“Peter has played a very significant role in building the team that’s here today,” Cantrell said. “He is also the president of the Home Care Association of America (HCAOA), which is the governing organization for all of the competing brands within the in-home care industry that advocates for standards of care. This helps put our industry and company on the map of the overall healthcare picture.” 

Senior Helpers is also one of only two home care companies that is part of the Healthcare Leadership Council, a coalition of healthcare industry executives. 

“This representation allows us to occupy a thought leadership role and helps us drive and direct change in the industry,” Cantrell said. “It’s great for Senior Helpers to have a seat at that table, not to mention a big step for what has traditionally been seen as a non-skilled and non-medical service.” 

5. High-quality franchisee and caregiver training and support

When it comes to franchisee support and training, Senior Helpers offers a step-by-step onboarding process that teaches new franchise owners from a variety of professional backgrounds about the senior in-home care industry. 

“Our corporate culture is built around supporting our franchisees and we have a seasoned operations team in place to help them,” Cantrell said. “Franchisees go through a 10-day training at headquarters where all aspects of the business model are reviewed. Also, Senior Helpers franchisees will have a corporate liaison work directly with them on a continual basis after they’ve opened their franchise.” 

In terms of caregiver training and retention, Seniors Helpers has “really strived to be the top destination for caregivers,” Cantrell said. 

Earlier this year, the brand scored major kudos by becoming the only home care company to attain a Great Place to Work certification through the Great Place to Work® Institute. Coupled with recognition from Entrepreneur Magazine and Fortune Magazine, the brand’s industry recognition just keeps piling up.

“These recognitions have helped attract caregivers and strengthen our recruiting processes and our relationships with vendors,” Cantrell said. “Not only do we get seasoned caregivers coming to work for us, but we also get workers who have become empty nesters and are looking for employment opportunities. Finding caregivers is the main challenge of our industry, but we’ve had great success thanks to these relationships.” 

The startup costs for a Senior Helpers franchise range from $104,800 to $144,300. The franchise fee is $49,500. To learn more about franchising with Senior Helpers, visit https://www.seniorhelpersfranchise.com/.