Companies like Showhomes are helping buyers make an emotional connection to the property.

The $2.65 million house that is featured in this article has been on and off the market for five years. Showhomes Franchisee, Michelle Bondi was hired to stage and live at the property while it was on the market.

“If you walk into a house that’s vacant, it feels cold, empty and most people in today’s market have no vision how they are going to decorate it and do furniture placement,” Bondi told The Daytona Beach News-Journal. “When someone walks into a model house that is furnished, they want to buy that model because it looks great and they have an attachment to it.”

The article points to data that shows the multiple benefits of staging a home including increasing list value. It also elaborates on Michelle's Showhomes location in town and a variety of services that the company offers.

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