Shuckin' Shack

From its beginnings in 2007 as a 900-foot shack in Carolina Beach, North Carolina, to operating 15 locations across four states, <a href="https://www.shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-expands-its-footprint-throughout-north-carolina-with-hickory-opening-2711969" target="_blank" rel="nofollow">Shuckin’ Shack</a> has quickly become a seafood staple in the southeastern region. By providing a fresh, delicious menu and a <a href="https://1851franchise.com/shuckinshack/coastal-cool-vibes-and-second-to-none-seafood-how-oyster-franchise-shuckin-shack-takes-consumers-on-a-vacation-2709716">comfortable, relaxed atmosphere</a> that appeals to families of all ages and demographics, <a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> has been able to experience <a href="https://1851franchise.com/shuckinshack/shuckin-shack-kicks-off-florida-expansion-plans-and-has-a-head-start-thanks-to-a-franchise-signing-in-ocala-2711305#stories">significant growth</a>, especially in the state of North Carolina.&nbsp;The brand has officially reached 12 markets in the state of North Carolina, thanks to its most recent franchisee Brian Rogers. Rogers and his business partner and co-owner Brad Honeycutt opened their Shuckin’ Shack in Hickory on November 22, 2019.&nbsp;You don't have to go far to find the other North Carolina Shuckin' Shack locations, which can be found all along the coast, throughout the triangle, and into the Southern Piedmont.&nbsp;Rogers, a North Carolina native who served in the United States Marine Corps for four years, has quite a history in the restaurant industry. “I come from a long line of family members in the restaurant business, including my grandfather, uncle and aunt, and father,” Rogers said.Reflecting on his early days working at his father’s restaurant, Rogers highlights how much he was able to learn from the experience. “Learning from and working with my father in the restaurant that we owned together taught me what you need in order to succeed—everything from menu development and design to negotiations on items, products, etc.,” he said.&nbsp;After moving on from his father’s restaurant, Rogers went to work for <a href="https://www.longhornsteakhouse.com/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-expands-its-footprint-throughout-north-carolina-with-hickory-opening-2711969" target="_blank" rel="nofollow">Longhorn Steakhouse</a> as a General Manager. “I was able to apply what I learned from working with my father to my position at Longhorn. And, there, I also learned how crucial employee training is to get the best product for your people and provide the best experience,” he said.&nbsp;The experience he gained from working with his father and then for Longhorn Steakhouse led Rogers to become a franchise owner with <a href="https://eastcoastwings.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-expands-its-footprint-throughout-north-carolina-with-hickory-opening-2711969" target="_blank" rel="nofollow">East Coast Wings + Grill</a>; he opened his first location in Hickory, North Carolina in 2011. Then, earlier this year, Rogers heard through the grapevine about an opportunity with Shuckin’ Shack.After learning about the brand from a “friend of a friend,” Rogers visited one of their North Carolina locations and decided to fill out a franchise inquiry right then and there. “The management and environment is what really inspired me to invest in the brand,” Rogers said. “They’re not so cookie-cutter and I love their laid-back environment. They have a great concept with what they provide and I loved the lower labor margins and not needing as much staff due to their small footprint. Since staffing is one of the largest issues in the industry, the importance of getting qualified employees and retaining them drove me to be more interested in the brand’s concept and the simplicity of operations at a smaller scale.”In addition to the management and environment, according to Rogers, he also appreciated the hands-on training and constant support he received from the Shuckin’ Shack leadership team. “The support has been phenomenal,” Rogers said. “Everyone has been very available and has kept in contact with us in terms of where we’re at and where the project is headed. They’re all about hands-on training, which has been great for us.”&nbsp;When asked why he thought Hickory would be an ideal location for Shuckin’ Shack, Rogers noted that the concept is unique and already so well-received in the state, providing them ample opportunity to push it out farther away from the coast.&nbsp;In regard to the future, Rogers noted that they want to get the Hickory location off the ground and running successfully before they look to expand further—but they are definitely not opposed to adding more locations. “We have looked at several areas for development, but nothing that’s nailed down yet,” he said.&nbsp;Shuckin’ Shack began franchising in 2014 and is currently seeking qualified franchisees who prioritize good hospitality and want to be a part of its authentic mission. It recently launched an array of new menu items including <a href="https://1851franchise.com/shuckinshack/from-sea-to-shore-shuckin-shack-debuts-new-burgers-and-sandwiches-tests-brunch-options-2710998#brand-latest-stories">burgers, sandwiches and brunch options</a>—making Shuckin’ Shack the perfect restaurant for lovers of both surf and turf foods.&nbsp;Start-up costs for a Shuckin’ Shack franchise range from $234,200 to $541,350 and include a $37,500 single-unit franchise fee. For more information on available franchise opportunities, visit <a href="https://www.shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shack-expands-its-footprint-throughout-north-carolina-with-hickory-opening-2711969" target="_blank" rel="nofollow">https://www.shuckinshackfranchise.com</a>.

Shuckin’ Shack Expands Its Footprint Throughout North Carolina with Hickory Opening

1851 Franchise

Former marine and North Carolina native with a long family history in the restaurant business opens his first Shuckin’ Shack location in Hickory, North Carolina, alongside co-owner Brad Honeycutt—bringing the state’s total locations to 12. 

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WILMINGTON, N.C. –&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack</a>, the 18-unit seafood restaurant franchise, is giving seafood lovers a legit reason to love Fridays this Spring. Fish Fry Fridays are back, a seasonal staple dishing up crispy, golden, crave-worthy fish in a laid-back, neighborhood-friendly setting.From February 20 through April 3, local Shuckin’ Shack locations are turning Fridays into a seafood celebration. Whether you’re unwinding after work, catching up with friends, or just chasing that perfect fry, each Shack delivers high-quality seafood you’ll want week after week.“Fish Fry Fridays are about kicking back, keeping it simple, and enjoying seafood the way it’s meant to be,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/">Darren Keeler</a>, VP of Marketing and Creative. “We want our Shacks to be that local spot you know and love: amazing food, cold drinks, no fuss, just good vibes.”With each location adding its own local twist, Shuckin’ Shack’s Fish Fry Fridays let guests and communities bring their flavor to the table while staying true to the brand’s commitment to quality seafood and fun, welcoming energy.“People want comfort, consistency, and a reason to treat themselves at the end of the week,” Keeler added. “Fish Fry Fridays do just that. They give guests a ritual to look forward to and local owners a chance to show off what makes their Shack unique.”So, whether you’re grabbing a quick bite, a casual date, or a Friday night hangout, Shuckin’ Shack is making it easy to flip the weekend switch with a fried fish feast you won’t want to miss. Follow your local Shack on social media for weekly specials, menu surprises, and all the fishy goodness.To find a Shuckin’ Shack near you, visit:&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit: <a href="www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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WILMINGTON, N.C.&nbsp;—&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack Oyster Bar</a> is once again proving that oysters, live music and giving back make a powerful combination. The 18-unit seafood restaurant franchise announced that its&nbsp;<a href="https://www.theshuckinshack.com/freshandrawtour">2025 Fresh &amp; Raw Tour</a> raised $72,539 for&nbsp;<a href="https://bloodcancerunited.org/">Blood Cancer United</a> (formerly the Leukemia &amp; Lymphoma Society), pushing the brand’s cumulative Fresh &amp; Raw Tour fundraising total to nearly $300,000 over four years.The Fresh &amp; Raw Tour has become a signature&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> initiative, transforming select Shack locations into high-energy community block parties featuring live music, raffles, ticketed events and limited-edition “Hey Cancer, Shuck Off!” apparel — all benefiting blood cancer research, patient services and advocacy.“To see The Fresh &amp; Raw Tour grow into something that has raised almost $300,000 is incredibly meaningful,” said Shuckin’ Shack CEO&nbsp;<a href="https://www.linkedin.com/in/jweathington/">Jonathan Weathington</a>. “This cause hits close to home for so many of us, and supporting Blood Cancer United continues to be one of the most important things we do as a brand.”The mission behind the tour is personal to the franchise. Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/">Matt Piccinin</a> is a leukemia survivor who continues regular monitoring, and several Franchise Partners have faced leukemia or lymphoma within their own families. Weathington has also lost close family members to cancer, making the mission behind the tour deeply meaningful.“This incredible team raised over $72,000 that will directly support patients and their families through research efforts, patient services and advocacy,” said&nbsp;<a href="https://www.linkedin.com/in/jennifer-mason-a9815920a">Jennifer Mason</a>, Campaign Development Manager for Blood Cancer United. “We truly appreciate everything that you do for us, year after year. We look forward to continuing the partnership.”The tour also continues to resonate deeply with guests whose lives have been personally affected by blood cancer. Ray Gaimara, who was diagnosed with stage 4 lymphoma in 2023, has attended Fresh &amp; Raw Tour events since that year.“It’s really near and dear to my heart,” Gaimara said. “It's amazing how much money is raised not only to help other families, but to find a cure. I have to fight this for the rest of my life, so if we can find a cure, I’m all for it. It’s amazing that Shuckin’ Shack puts on this event, and I love being here for it.”&nbsp;The 2025 Fresh &amp; Raw Tour featured a rotating lineup of Nashville-style singer-songwriters and performers with chart-topping credits and millions of streams, including Dan Alley, Sam Banks, Josiah Siska, Sammy Arriaga, Barrett Baber and Taylor Goyette. The tour included a mix of exclusive ticketed listening-room-style shows and free community concerts, creating a one-of-a-kind experience in each market.While the format may continue to evolve, Shuckin’ Shack has no plans to slow its commitment to the cause. “We want to continue to support Blood Cancer United, and we look forward to it very much,” Weathington said.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, N.C. Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit&nbsp;<a href="http://www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

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Photo of Shuckin' Shack team member handing drinks to guests

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Photo of Shuckin' Shack team gathered in a room for the brand's State of the Union

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

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Shuckin’ Shack Expands Its Footprint Throughout North Carolina with Hickory Opening

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