bannerFranchisor Stories

Shuckin' Shack On Track For One of Its Strongest Years of Franchise Development; Nears Its Goal of Crossing 23 Locations by 2022

The leading oyster-bar franchise is finishing out 2021 with huge momentum after signing franchise agreements in 6 locations and finalizing 5 new leases this year.

By Helen Harris1851 Franchise Staff Writer
SPONSOREDUpdated 7:07AM 11/10/21

For Shuckin’ Shack, the 16-unit seafood franchise, 2021 is proving to be one of the brand’s best sales years to date. Currently, the franchise is on pace to close out 2021 with the strongest franchise and consumer sales numbers in its history.

As the demand for ethically and locally sourced oysters and seafood continues to grow among customers across the country, Shuckin’ Shack has reaped the benefits and experienced higher sales system-wide. What’s more, by offering food that isn’t readily available for most customers at home, the emerging franchise has established itself as a uniquely powerful concept that’s poised for growth in new markets nationwide.

“We’re currently on pace to surpass our franchise sales goals for 2021 and will likely grow our network to include 23 locations open or under lease terms by early 2022,” said Jonathan Weathington, Shuckin’ Shack’s CEO. “Our pipeline is incredibly strong and I expect Shuckin’ Shack to double in size as a franchise within the next several years. Given the shutdowns and setbacks that we experienced at the beginning of 2020, that growth and momentum is truly remarkable.” 

In Q3 of 2021, Shuckin’ Shack received more than 900 franchise leads from interested franchise candidates, an 11% increase over Q2 of this year and a 70% increase over franchise leads in Q1 of 2021. Now, in Q4, Shuckin’ Shack is on track to welcome four new franchisees into the system by the end of the year and plans to open its newest location in West Ashley, South Carolina next month. 

“The momentum that we have seen this year is a huge indicator of the growth that we plan to continue in 2022,” said Weathington. “We’re closing out the year with the strongest pipeline we’ve ever had and we’re incredibly optimistic about what 2022 and the next couple of years have in store for the growth of the franchise.” 

Startup costs range from $352,700 to $1,128,252. Learn more about franchise opportunities here:

About Shuckin' Shack: 

Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience” in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021. To learn more about Shuckin’ Shack, visit