1851

David Diamant earned his degree in exercise science with plans to open a gym. However, after working for a gym for a few years, he realized it wasn&#8217;t the business he wanted to be in. He began to search for a concept he could grow and ended up working at a GNC to get a feel for it. Boredom set in quickly. &#8220;My parents were living in Houston at the time and knew I was on the hunt, and my father told me about visiting a <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-jersey-smoothie-king-franchisee-turns-passion-for-health-into-entrepreneurship-1912" target="_blank" rel="nofollow" target="_blank">Smoothie King</a>,&#8221; he said. &#8220;He called me and told me how much he enjoyed the product, so I went online and looked them up.&#8221; Before he knew it, he was on a train headed toward the closest Smoothie King to where he lived at the time. He visited with a Smoothie King franchisee in Maryland to see what a traditional store looked like. Speaking with the franchisee and seeing the store in action was enough to convince Diamant to call up the company&#8217;s sales department. While New Jersey is already home to 10 Smoothie King locations, the state&#8217;s high population density and higher income level compared to the rest of the nation has created lots of room for growth, something Diamant is keen to capitalize on. While his business hit a speedbump at the beginning of the Great Recession, Diamant said other than that it&#8217;s been &#8220;year-over-year growth in the double digits.&#8221; Even better, Smoothie King has afforded him the opportunity to share his passion for health and fitness with others. &#8220;You&#8217;re speaking to people on a daily basis about that topic, helping them reach their nutrition goals,&#8221; he said. &#8220;You get to hear their success stories, whether it&#8217;s reaching a weight loss goal or running their first 5K. They attribute that success to Smoothie King; it&#8217;s satisfying.&#8221; Diamant is currently operating two Smoothie King locations and has another one that will soon be under construction. He said he hopes to open another four or five locations over the next several years to accompany his franchise in Middletown, N.J. and neighboring communities. He said his success has been thanks to not only the support of Smoothie King&#8217;s corporate team, but also his fellow franchisees. &#8220;New Jersey was kind of like its own little island at first,&#8221; he said. &#8220;Those first couple of years it was very much corporate support. After joining the franchise advisory council, I was able to network with franchisees and that helped with a lot of growth.&#8221; Based on his success thus far, it appears Diamant&#8217;s business growth has only just begun.

1851 Franchise

David Diamant is spreading flavorful beverages and good health in The Garden State through the Smoothie King brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

New Jersey Smoothie King Franchisee Turns Passion for Health into Entrepreneurship

new-jersey-smoothie-king-franchisee-turns-passion-for-health-into-entrepreneurship

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

New Jersey Smoothie King Franchisee Turns Passion for Health into Entrepreneurship

MORE STORIES LIKE THIS