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Snapchat Users Fuel 10 Billion Daily Video Views. Can Franchise Brands Take Advantage Of This Surge?
Video expands against the platform’s traditional disappearing photos
As was reported by Bloomberg a short time ago, the majority of Snapchat users are now making videos, which is subsequently fueling the boom in watching them, which the social media company is clearly touting to investors.
Snapchat users are now watching 10 billion videos per day on the app, which is up from 8 billion in February. Snapchat is sharing these statistics with investors to help explain that the app is focused on supporting people who create content as much as consume it.
With Snapchat, users now have the ability to send a “snap” directly to their friends, or post it to their Snapchat Story, where a broader audience can view it for 24 hours. It will be interesting to see how much of a competitive edge this gives Snapchat over other social media outlets such as Facebook, which has made live video a major priority now.
But what does this mean for franchising? In a larger sense, brands have to realize that consumer and franchisee prospect behavior is changing. Video and photos are becoming the new way to communicate desired intention or emotion. Digital is how conversations are now starting – whether it’s about investing in a franchise opportunity or getting consumers to buy into your latest limited time offer.
According to Snapchat, the social media app has more than 100 million daily users who spend an average of 25 to 30 minutes each day on it. And about 60 percent of those daily users are sending content to their friends or posting on Snapchat Story.
That’s a lot of potential eyes on your brand and potential touch points between you and your target audience. Snapchat is here to stay and franchise brands better start incorporating it into their social media rotation.
To read the original story, click here.
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