Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets
Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets authors Stan Phelps, 9 Inch Marketing and Evan Carroll, Evan Caroll and Associates join Social Geek Radio host Jack Monson.
"A blue goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book examines the three R's: Relationships, Responsiveness, and Readiness.
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