1851

With mobile video advertising increasing 145 percent with $4.2 billion dollars spent in 2018, it&#39;s crucial for brands to understand the effects of their efforts. <a href="https://www.prnewswire.com/news-releases/how-to-make-six-second-ads-work-harder-300744066.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-finds-6-second-video-ads-have-huge-mobile-reach-2708397" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A recent study</a> conducted by media platform Teads in conjunction with researcher Realeyes analyzed 166 6-second creatives from 75 brands to determine the effectiveness of short-form ads.

Results indicated that short-form video ads play better when it comes to viewership with an average view-through rate of 55 percent on mobile devices, but their long-form counterparts score significantly better when it comes to building a narrative and eliciting emotions.

As part of its analysis, Teads impressed upon brands that a call to action is &ldquo;vital&rdquo; to drive better engagement, noting just 16 percent of the short-form ads the study incorporated a call to action.

&quot;With mobile now the dominant device in our lives, marketers know that 30 second TV spots will no longer cut it for engaging video ads on the small screen,&rdquo; said Teads Global VP of Research and Insights Caroline Hugonenc. &ldquo;However, what this research reveals is that simply making an ad shorter won&#39;t necessarily guarantee performance if the emotional connection is lost.&rdquo;

Read the full release about the results of the study <a href="https://www.prnewswire.com/news-releases/how-to-make-six-second-ads-work-harder-300744066.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-finds-6-second-video-ads-have-huge-mobile-reach-2708397" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Teads, Realeyes, Mobile video ads, short-form video advertising

Study Finds 6-Second Video Ads Have Huge Mobile Reach

1851 Franchise

Media platform Teads and researcher Realeyes determined that despite having little emotional impact, 6-second video ads garner impressive mobile viewership.

study-finds-6-second-video-ads-have-huge-mobile-reach

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

Study Finds 6-Second Video Ads Have Huge Mobile Reach

MORE STORIES LIKE THIS