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Several QSRs and casual dining brands have been trimming the fat off bloated menus recently, focusing on popular items to <a href="https://www.washingtonpost.com/news/wonk/wp/2014/09/18/americans-are-tired-of-long-restaurant-menus/?noredirect=on&amp%3Butm_term=.550b271ffb4b&utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">satisfy customers</a> instead of specialty items that slow down and complicate operations.&nbsp;

<a href="https://www.nrn.com/quick-service/taco-bell-eliminating-9-menu-items?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Taco Bell is the latest</a> to cut back on offerings, eliminating nine items from its previous menu. The <a href="https://www.tacobell.com/blog/whats-new-with-taco-bells-menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">super-simplified and refreshed menu</a>, slated to roll out on September 12, will be set on an all-white background and have bigger pictures of the 13 options.

Jack in the Box <a href="https://www.nrn.com/quick-service/qsr-brands-ditch-bloated-menus-and-complex-kitchen-ops?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">reduced menu redundancies from 180 restaurants</a>, claiming that the brand had been &ldquo;its own worst enemy&rdquo; in regards to speed of service and customer satisfaction. In April, McDonald&#39;s <a href="https://www.restaurantdive.com/news/mcdonalds-cutting-premium-burgers-from-menu/552955/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">cut its Signature Crafted Recipes</a> and revamped its late-night menu to only include the most popular items. In 2017, <a href="https://www.businessinsider.com/fast-food-chains-slash-menus-2018-1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Chili&rsquo;s slashed nearly half of its menu</a> to satisfy franchisees worried about complicated training.&nbsp;

Focusing on core menu items can help QSRs improve food costs, which <a href="https://www.thebalance.com/why-are-food-prices-rising-causes-of-food-price-inflation-3306099?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891#targetText=In%202019%2C%20the%20United%20States,up%202%25%20to%203%25." target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">have been on the rise in recent years</a>, as well as decrease drive-thru wait times and reduce labor costs. While Taco Bell isn&rsquo;t <a href="https://seekingalpha.com/article/4280203-yum-brands-inc-yum-ceo-greg-creed-q2-2019-results-earnings-call-transcript?part=single&utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">struggling</a>, the menu revamp could be a response to the <a href="https://1851franchise.com/taco-bell-suffers-from-tortilla-shortage-2710439" style="text-decoration-line:none" target="_blank">recent tortilla shortages</a> or a simple brand refresh in line with the brand&rsquo;s <a href="https://www.forbes.com/sites/aliciakelso/2019/04/02/taco-bell-begins-vegetarian-menu-test-as-more-chains-jump-on-plant-based-bandwagon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-the-latest-in-trend-of-qsr-brands-trimming-down-bloated-menus-2710891#29deeabb6199" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">recent vegetarian-only menu</a>.&nbsp;

As simplified menus take over, franchisees and customers alike may have to get used to saying goodbye to some of their favorite items in exchange for a more streamlined dining experience

Taco Bell is the Latest in Trend of QSR Brands Trimming Down Bloated Menus

1851 Franchise

The taco chain isn’t the only brand to adopt a new, significantly smaller menu.


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Taco Bell is the Latest in Trend of QSR Brands Trimming Down Bloated Menus

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