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Taco Bell Reveals New Dollar Menu with Creative Marketing
The brand conducted research to find that people enjoy paying less for food
To coincide with the release of its new $1 Morning Value Menu, Taco Bell conducted a new study and found that consumers would rather spend less money than more money. The research performed by the brand found that 84 percent of consumer would spend $1 over more than $1. Shockingly, 16 percent of consumers said they would prefer to spend more than $1.
The research was a fun promotion to help promote Taco Bell's Morning Value Menu, which was launched on March 10. The franchise brand has a number of new items on their breakfast menu and Marisa Thalberg, chief marketing officer for Taco Bell Corp., said consumers are ready for the dollar menu to make a comeback.
“We believe firmly in the power of research and strive to deeply understand our customers. We also believe firmly in the power of the painfully obvious,” Thalberg said in a statement. “Our survey results were completely expected: Americans would rather pay less and have more choice. And of course, they love bacon for breakfast.”
The cheaper menu comes in the wake of McDonald's phasing out its "Dollar Menu" for the new "McPick 2."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
