Growing a Franchise
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The News Times: Founder of Youth Sports League Opens The Cleaning Authority in Danbury, Connecticut
Words of advice from his grandfather helped lead Chris Morris down the road of entrepreneurship.
Last week, Chris Morris opened a franchise of The Cleaning Authority, a residential cleaning service. Previously he held a 20-year career in financial services with roles at Master Card, American Express and Merrill Lynch.
“I was downsized and as I weighed my options I really wanted to be my own boss and not subject to the corporate whims of downsizing,” Morris said.
Remaining in Danbury after losing his job was important to Morris as he has two children at Immaculate High School. He also wants to re-establish Western Connecticut Youth Sports, a nonprofit organization that offers sports instruction in a noncompetitive setting. He established the program in 2012 and it reached a peak of 200 coaches and players before not having a season in 2016 because of the uncertainty with his job situation.
“When you’re thrown a curveball and you don’t have control of your own life anymore, you really want to get that control back,” Morris said. “We really didn’t want to uproot the kids and we love the Danbury community. We’ve put down roots here. Having a business here is a good way to get to know the community even better.”
Sports and business draw many parallels, Morris said, and goals are important to both. As for his new business, Morris said: “I want to be known as the best residential cleaner in the area we serve. It’s as simple as that.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
