Franchise News
The Rising Preference for Dining at Home Introduces New High-Margin Sales Option: Alcohol Delivery
For brands that can make it work, offering beer and wine delivery have the potential to impressively boost sales.
Restaurants looking to capitalize on the ever-increasing consumer preference for delivery over dining out should seriously consider alcohol delivery if they’re looking to boost sales, according to an article in SmartBrief.
“Almost three-quarters of quickserve purchases are consumed off-premise, and nearly half of fast-casual meals and 16% of casual dining meals are eaten away from the restaurant, according to 2017 data from the NPD Group,” according to the article. “As more traffic moves off-premise, offering beer and wine delivery can give restaurants an opportunity to add high-margin alcohol sales to delivery orders,” the article said.
According to the article, Buffalo Wild Wings is already trying out alcohol delivery, and Pizza Hut has introduced the concept to various test markets.
Adam Hasley, director of advocacy research and insights for the National Restaurant Association “identified alcohol delivery as a trend with major growth potential” at the 2018 Restaurant Innovation Summit, the article said.
“It’s going to be big. And it’s still early right now where a lot of restaurants have the potential to invest in the infrastructure necessary to make this work,” Hasley said, according to the article.
Read the full article here.
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About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
