Franchisee shares her secrets for going above and beyond for customers.
After listening to Vivian's entrepreneurial story and the stories of many of our successful clients, one common thread is that these entrepreneurs are passionate about what they do, they build a tribe of dedicated raving fan followers and they do this by delivering "extra-ordinary value". Entrepreneurs like Vivian not only provide exceptional service at a fair price. They are also obsessed with providing their clients and customers with a whole lot more. In Vivian's case, The Secret Garden Spa is not only about salon and spa services but also about maintaining a healthy lifestyle and assisting her clients in improving their lives.
Visualizing Her Business Then Taking Action. At the 1:13 mark of the video above there is a great image of Vivian's "Inspiration Book" where she put together her ideas for her spa. It is amazing to see this book and how, eventually, what she drew and wrote down came to reality.
Wellness: The Added Value. Vivian is focused on the wellness of her clients and not just providing them with spas services. So much so, that some of the "services" that The Secret Garden Spa offers is focused on seminars designed to inform and empower her clients. At the 3:32 mark of the video, Vivian talks about The Secret Garden Spa's "Bloom Workshops" that, according to Vivian, was motivated by the desire to "...educate the community about powerful lifestyle choices..."
When I think about Vivian and The Secret Garden Spa, the term that comes to mind is "purpose driven entrepreneurship". For Vivian, her purpose goes far beyond the services that her business offers and it turns out that this purpose adds tremendous value to her customers. No wonder The Secret Garden Spa is so successful and well regarded. How does you business deliver extra value?